Tag Archives: toward

5 Steps Toward Safer Cash Management

by Wes Wernette March 27, 2016March 27, 2016 Having cash on hand is an inherent part of doing business, but it also requires that business owners take proactive steps to make sure that all activity related to cash handling is accounted for and properly protected. Here are five steps toward safer cash management. Establish processes … Continue reading 5 Steps Toward Safer Cash Management →

Marketing Tech Evolves Beyond Automation — And Toward Intuition

Marketing Strategy

Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it. Barry Levine on December 23, 2015 Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on … Continue reading Marketing Tech Evolves Beyond Automation — And Toward Intuition →

“Good Will Toward Men”: The Strategy That’s Not Just for Christmas

Marketing Guide

by Jonathan Bright December 21, 2015 Follow @SoutherlyCommsDecember 21, 2015 The pressure of a positive image directly affecting the bottom line is driving this digital economy Normally for the Christmas-themed article I’d wonder how I’m supposed to make the link between content marketing and Christmas. Something, something, mince pie. How do you write a Yule … Continue reading “Good Will Toward Men”: The Strategy That’s Not Just for Christmas →

6 Steps Toward More Creative Thinking: Change Is Good!

Creativity

Sharon LewisAugust 28, 2015 Creative thinking means: Change. Innovate. Transform. Reengineer. Imagine. Think Outside the Box. Every day we are asked to consider how we can approach our personal and professional lives in a manner that will deliver greater impact. As the summer season comes to a close and the seasonal associations with school days … Continue reading 6 Steps Toward More Creative Thinking: Change Is Good! →

Top Insurers Racing Toward Digital Marketing Failure

Digital Marketing

Jim BilelloJune 26, 2015 In the past two months, I’ve now encountered a blizzard of ignorance and arrogance on the part of several of the top three or six insurance companies’ corporate headquarters. I am a Certified Google Agency Partner and personally hold advanced certification in AdWords as well as over 1,000 hours of experience … Continue reading Top Insurers Racing Toward Digital Marketing Failure →

Steps Toward Developing A Content Strategy

Content Marketing

Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing. Rebecca Lieb on April 14, 2015 Organizations are finally getting the memo: They need a clear, cogent, documented and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), … Continue reading Steps Toward Developing A Content Strategy →

A Secret Toward Success In 2015

Digital Marketing

Brent PohlmanJanuary 22, 2015 Make things simple! We are in the age of data management. It is time to look and decide where we need to spend our time and resources. Right now, businesses are moving at a frantic pace, and rightly so. People want to be in position to make deals, be in position … Continue reading A Secret Toward Success In 2015 →