Blair StrasserAugust 15, 2015 As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes. … Continue reading 5 Tools to Improve Your Social Media ROI (On a Budget)
Kathy SteeleAugust 14, 2015 The number one rule of social media marketing is … don’t be an egghead (a term our office uses for the placeholder profile image when first setting up a social media account). There is nothing worse than a company profile without a branded message, consistent content shares or even a profile … Continue reading Tech Tools and Trends: Part II (Social Media Marketing)
Luana SpinettiAugust 11, 2015 The first time I created an invoice for my clients… I just didn’t. All I wrote was a simple email with a summary of blog posts or text translations I had written for my client, the price per post or translated piece and the PayPal ID to pay me to. That … Continue reading Invoicing Nightmare? Use These 3 Free and Open Invoice Tools With Your Clients
Susan GilbertAugust 10, 2015 Decrease Bounce Rates and Bring More Website Traffic with 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some search engine marketing resources to help you improve your website traffic. Here are four links with tips … Continue reading Boost Your Website Traffic with These 4 Tools
Ruxandra MindrutaAugust 8, 2015 Regardless of their organization’s size, social media management has become one of the core focuses for marketers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits. Managing various different networks at the … Continue reading Marketing: Top 10 Social Media Management Tools
Zack FaganAugust 7, 2015 It’s not easy to run an eCommerce store. Nor is it cheap. So any tool which makes running your business easier and more effective AND is free is like winning the lottery…while on vacation…after having already won the lottery. Since that’s the case, we decided to put together a HUGE list … Continue reading 62 Free Tools for eCommerce Shop Owners
Rachel FosterAugust 5, 2015 The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, … Continue reading 5 Free SEO Tools That Will Help Your Content Get Found
John WintersAugust 4, 2015 Utilizing the internet as a marketing platform is a powerful way to increase awareness about your business and gain a loyal following of customers. Below are internet marketing tools that are specifically designed for local businesses. 1. Google Business ListingLink your website to Google Business Listing. This increases the probability that … Continue reading 6 Online Marketing Tools for Your Small Business
Jamie NicholAugust 4, 2015 Recruiting is like marketing. It’s all about figuring out where your target audience (in this case, the ideal candidate) spends their time online, and then reaching them there. This is where social media comes into play. It is an easy and inexpensive tool to do just that and promote your employer … Continue reading The Best Social Media Tools for Recruiting the Right Candidate
How do you generate more clicks? Hint: personalization. Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Steve Olenski on August 3, 2015 According to a recent study, the average human attention span is now shorter than that of a goldfish. This means that if you … Continue reading How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales
