Tag Archives: Tools

3 Reasons Why Social Media is One of the Most Important Marketing Tools

Amanda LoewyAugust 26, 2015 “Follow me on Instagram!” read the text. “Amber __ added you on Facebook!” said the notification. Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to … Continue reading 3 Reasons Why Social Media is One of the Most Important Marketing Tools →

99 Online Marketing Tools You Won’t Be Able To Live Without

Dan ShewanAugust 24, 2015 To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it. In … Continue reading 99 Online Marketing Tools You Won’t Be Able To Live Without →

5 Employee Collaboration Tools to Make Your Job Easier

Jamie NicholAugust 22, 2015 We’re pretty lucky — long gone are the days of depending on endless email chains and face-to-face discussions to collaborate effectively. It seems like I’m hearing about a new collaboration tool every month. In fact, according to Wrike, 77% of companies use project-management software for employee collaboration. If you are in … Continue reading 5 Employee Collaboration Tools to Make Your Job Easier →

10 Priceless & Powerful Content Curation Tools

By Jessica Davis|2015-08-19T12:31:34+00:00August 20th, 2015|Content, Social Media Marketing|0 Comments How Is Content Curation Different From Content Creation? Content curation is the process of discovering, collating, and presenting content relevant to a particular topic. The function of content curation and content creation is similar since both aim at using content to engage target audiences on social … Continue reading 10 Priceless & Powerful Content Curation Tools →

How Email Marketers Can Make The Most Of Gmail Postmaster Tools

Google announced Postmaster Tools last month, but many email marketers aren’t fully utilizing it yet. Columnist Tom Sather explains how you can use the data it provides to overcome common deliverability issues. Tom Sather on August 19, 2015  Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most … Continue reading How Email Marketers Can Make The Most Of Gmail Postmaster Tools →

Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform

The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015  Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform →

The Best Automagical Twitter Following Tools for Your Business

Chris AbrahamAugust 18, 2015   Over the last few weeks, I have been sharing my tools and processes with you. Now, we’re on to automating Twitter following, following-back, and unfollowing. Most of the tools I have used have made the process semi-automatic because doing everything on automatic broke Twitter’s ToS; however, ManageFlitter drives through the … Continue reading The Best Automagical Twitter Following Tools for Your Business →