If not the world, as originally intended, CrowdTangle has at least changed your Facebook feed. By Sarah Kessler January 23, 2015 When CrowdTangle’s founders started it in 2011, they saw it as a tool for changing the world. Originally the app, which won funding from the Knight Foundation, organized activism on Facebook by merging pages, … Continue reading The Secret Tool That Upworthy, BuzzFeed, and Everyone Else Is Using To Win Facebook
Juan MendezJanuary 21, 2015 Are you ready to anticipate the future of social media marketing this 2015? Over the past couple of months, there have been some outstanding marketing announcements in the social media world. This recent news has certainly caused a social media twist and the main reason is the embracing of one particular … Continue reading 2015 Social Media Trends: One Marketing Tool To Rule Them All
Olivia ColeJanuary 3, 2015 PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing. Many companies—particularly agencies or businesses that advertise on many search engines and ad platforms —opt to use bid management tools such as … Continue reading 4 Tips To Make The Most Of Your Bid Management Tool
(375)
Angela Everitt December 23, 2014 Remember the days when email was ‘the future’? The absolute harbinger of greater efficiency in the workplace? In recent years there has been a bit of a backlash against the humble email – many commentators trumpeting its demise cite findings from a study by Loughborough University that suggest it … Continue reading The Enewsletter: Sharpen Up The Tool That’s Still Your Internal Comms Best Friend
Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach. Bryson Meunier on December 18, 2014 Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. Google … Continue reading Would Someone Please Tell SEO Tool Makers About Mobile?
Jodie Cook November 29, 2014 Social media is seen as this new and exciting digital marketing tool. All we hear about is social media marketing. But what about social media selling? Social media is revolutionary because of the conversations it facilitates between people and brands. Before social media, brands were simply broadcasting corporate (and … Continue reading How to Use Twitter as a Sales Tool
Amie Marse November 22, 2014 Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on … Continue reading To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool
Webinars are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events to occur even when participants come from remote locations. These are made possible through online technologies like TCP/IP. Some great examples of oft-cited webinar services include Google Hangouts, … Continue reading 8 Reasons Why a Webinar is a Great Marketing Tool
by Laurie Sullivan, October 6, 2014, Real estate professionals typically have a basic understanding of search engine optimization. Among the 342 North American real-estate agents and brokers participating in a survey, 83% believe SEO offers the most important source for online lead generation, but only 4.9% said they generate referrals by optimizing content. It’s … Continue reading SEO Gets Overlooked As Lead Generation Tool
