Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)
Erin Gentry — December 22, 2017 — December 22, 2017 I don’t know about you, but I’m completely in the spirit of the season—the planning season, that is. At the end of the year, it’s great to look back on all of our successes, but it can be even more exciting to turn toward what’s … Continue reading ’Tis the Season…to Be Planning
Marcie Wiehagen — December 14, 2016 — December 14, 2016 Giving holiday business greetings and sending gifts is a rite of passage at this time of year. And if we move back on the calendar a few weeks, you can count more than thirty worldwide religious holidays between October and December…plus there’s the non-denominational January … Continue reading ‘Tis the Season for Holiday Business Greetings!
Time-of-day bidding enables agile adjustment to holiday season volatility. If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally … Continue reading ‘Tis the season to optimize search bidding
Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. Christi Olson on November 10, 2016 For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration … Continue reading ‘Tis the season: 6 ways to prepare for holiday shoppers
For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise. Lewis Gersh on September 16, 2016 Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you … Continue reading ’Tis the season to be savvy with your digital marketing
by Sunil Bagai December 17, 2015 Follow @ZenithtalentDecember 17, 2015 Do Holiday Hires Happen? Around this time of year, it’s easy to lose ourselves in the bustle and excitement of the season. People across the country are preparing for vacations, busying themselves with decorating their homes, shopping for gifts, laying out plans for hosting out-of-town … Continue reading ‘Tis the Season… for Recruiting and Job Hunting
by Matthew MacQuarrie November 25, 2015 Follow @MattMacQuarrieNovember 25, 2015 Is your business particularly well-suited for a certain time of year? Chances are, the answer is yes. If you own a clothing store, you’re probably going to see a big uptick in business around Christmas. If you own an ice cream shop, you’re likely to … Continue reading ‘Tis the Season… for Building
by John Orr November 9, 2015 Follow @CeridianNovember 9, 2015 Deloitte’s latest retail holiday sales forecast is projecting as much as $ 965 billion in sales between November and January, a 4 percent increase over last year’s shopping season (excluding motor vehicles and gas). Many other sources are consistently positive. August’s increase was in line with economists’ … Continue reading ‘Tis the Season: 3 Keys to Maximize Seasonal Hiring
Gabby Pinto December 5, 2014 The holidays are approaching and ‘tis the season to send email. One essential part of your holiday email campaign should be your email design. Design is everywhere, and good design makes an impression and encourages the customer to purchase. Before jumping into your email messages this holiday season, grab … Continue reading ‘Tis The Season To Send Email – A Designer’s Thoughts
