Scott BarnettNovember 2, 2015 A recent article in Street Fight highlighted how the hotel industry is using feedback from review sites to invest in improvements in their establishments and offerings. Notably, in some cases, widespread changes were made in policy or offerings based on what people said on review sites. The most interesting nugget was … Continue reading 3 Tips for Using Online Reviews for Business Insight and Improvement
Michael PeggsOctober 31, 2015 There are millions of blogs out there pumping out tens of millions of posts every week. How do you stand out in such a crowded field? Simple: by creating incredible content and following it up with extraordinary content and social media marketing. Fortunately, when it comes to blogging, you have plenty … Continue reading 4 Unusual Blogging Tips from Successful Bloggers
Ben CamerotaOctober 31, 2015 In today’s crowded small business environment, it may seem like it is harder than ever to stand out from the others in your field. Sure, gimmicks may help you gain short-term attention. However, at the end of the day, superior business practices are what will help set you apart from the … Continue reading 4 Tips to Set Your Company Apart
Steve ShawOctober 31, 2015 I hope to distill the myth that CIOs and their IT staff are the ‘blockers’ to change but are the folk who are advocates and can enable it to happen! I’m now working as a CTO but I in this blog I will draw upon my experience when I first arrived … Continue reading 10 Tips to Engage With IT: Part 2
Ruby RusineOctober 31, 2015 Someone on Twitter asked this: What would you recommend to #startups looking to build social media presence? Startups are highly results-driven. Well, every business is (and should be). With the so many “experts” and “gurus,” where should you begin? It’s a jungle out there, and information can be overwhelming. I wrote … Continue reading 10 Tactics to Build Quality Social Media Presence – Startup Tips
by Laurie Sullivan @lauriesullivan, October 26, 2015 Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Scott LambertOctober 30, 2015 The world of online marketing strategy is full of pitfalls and potential content marketing mistakes. Digital marketing personalization is one of them. While it’s not practical to create a completely personalized marketing campaign or customer experience for every single individual who passes through your sales pipeline, you can certainly take steps … Continue reading 7 Valuable Tips On How To Personalize Your Digital Marketing for Demanding Buyers
Steve ShawOctober 30, 2015 Having worked at dotmailer almost a year, I thought it was about time I posted my first blog. In this two part blog I hope to distill the myth that CIOs and their IT staff are the ‘blockers’ to change. To the contrary, I’m of the view that they’re the advocates … Continue reading 10 Tips to Engage With IT
Tracey WallaceOctober 30, 2015 Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many confuse it with advertising, although the two couldn’t be more different. First, … Continue reading Practical Tips to Increase Press Coverage and Ecommerce PR Strategy Success
Idan CarmeliOctober 29, 2015 Once upon a time, in a galaxy far away, someone wanted to convey a message in a short manner, clear and to the point, in order to sell their goods to their fellow men. Since it was a long time ago, that specific story ended in violence and mud, but the … Continue reading A Few Quick Tips for Writing Great B2B Marketing Emails
