Melissa DukoOctober 7, 2015 Step aside, Google. Like a young Jenner thirsty for the limelight, Bing Ads is nipping at Google’s heels. While Google AdWords has been struggling (down 11% this past year), Bing has seen a 19.7% growth. Bing Ads has less competition, and quite a few features that save both time and money. … Continue reading 6 Bing Ads Features to Save You Time and Money
Amanda ClarkOctober 6, 2015 We like to say that social media marketing is about forming relationships—relationships between your brand and your customers. As with any relationship, you have to nurture it and pay it plenty of attention if you want it to thrive. What that means for small business owners is simple: To do social … Continue reading 6 Signs That It’s Time To Hire A Social Media Manager
VerticalResponseOctober 4, 2015 Creating and maintaining a blog is time-consuming, which is why many business owners give up on it. However, sharing content with your audience can attract and support customers. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month … Continue reading No Time to Maintain a Business Blog? Use LinkedIn Instead
Ari GillamOctober 3, 2015 The best time to send an email depends on your recipient. Do generalization about the time of day, or the day of the week affect how many recipients open emails? Absolutely. There are quite a few reports claiming that emails sent Monday-Friday have higher open rates. However, this largely applies to … Continue reading The Best Time To Send An Email
John McAlesterSeptember 29, 2015 I’m Too Busy for SEO! As a freelancer for many years I know what it feels like to be a web designer who’s strapped for resources, trying to do a great job for your clients, and feeling like there just isn’t enough time to handle marketing tasks like SEO. Whether your … Continue reading SEO for Web Designers – Make Time for These 5 Essentials
As the buyer’s journey continues to shift, it’s more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi. Claudine Bianchi on September 25, 2015 I recently presented to a group of marketing types about the alignment of sales … Continue reading Why It’s Time To Check Your Sales And Marketing Alignment
Vicky OliverSeptember 24, 2015 Do you wonder whether sticking with your current job will take too big a toll on your sanity? Staying may have its financial rewards, but it’s not doing you — or the company — any good if you’re miserably unhappy or chronically undervalued. In fact, some CEOs are offering to pay … Continue reading Is It Time to Stay or Go? Tips for Reading the Warning Signs at the Office
Ben SmithSeptember 20, 2015 Did you know that junk mail produces almost 1 billion pounds of trash each year? (And that’s a conservative estimate.) That’s a lot of trees, man. Think about your own mail routine for a second. After this part. Exactly how much of it do you go through, let alone use, and … Continue reading Why It’s Time To Ditch Snail Mail For Good
Renee ServinskySeptember 18, 2015 Google Analytics has a metric called “average session duration.” Other web analytics software packages have similar measures. They track how long visitors spend on your website in minutes and seconds. But why does it matter? It’s a measure of engagement. Lengthier visits indicate greater interest in your website’s content. It means … Continue reading How to Increase the Time Visitors Spend on Your Website — and Why It Matters
Rosalind HenshellSeptember 7, 2015 Is It Time For A New Business Plan? When I first started my business, I spent some time putting together a business plan. I laid out targets for growth and timescales to hit those targets. Within a couple of months that plan was unrecognisable with reality so it was time to … Continue reading Is It Time For A New Business Plan?
