Megan IngenbrandtSeptember 4, 2015 If you’re using pay per click advertising, you know success isn’t one-size-fits-all. You want to get the most bang for your PPC buck, and that means you’re probably using more than one advertising platform. Unfortunately, optimizing your PPC campaign on each platform is time-consuming, and time is money. Lucky for all … Continue reading 5 Tips to Save Time and Money in AdWords
Brent PohlmanSeptember 3, 2015 Linkedin has changed a lot in the last 10 years for me. From 2005 – 2011, I thought it was a great job board where people were carefully putting their online resume on display for people to checkout, learn from and record for a possible job change in the future. From … Continue reading Time To Change the Way I Use Linkedin
Mia PapanicolaouSeptember 2, 2015 For many years, companies only focused on switching off paper and moving customers to electronic versions of important documents, which were primarily bills and statements. However, these documents never evolved from their original presentation and format. So, what value are customers getting out of them today? How are they making your … Continue reading Electronic Documents – It’s Time to Start Adding Value
Melissa DukoAugust 31, 2015 Tricks aren’t just for kids, they’re for adults, too. Well, at least some companies tend to think so. Let’s say you search online for candy corn, click the link, and up pops Aaron Carter’s “I Want Candy” music video. I’m sure you weren’t looking for Aaron Carter. Turns out the keyword … Continue reading Why Keyword Hijacking Is Not Worth Your Time
David KelleherAugust 31, 2015 How many times have you found yourself reading those ‘increase your work productivity’ or ‘x tips to disconnect from tech’ posts? Technology is all around us and it has made our lives easier but with digital detox vacations being all the rage this summer there seems to be the feeling that … Continue reading Time For an Email Detox? [Infographic]
Owain PowellAugust 28, 2015 While SEO & PPC remain the key cogs that spin the wheel of brand awareness for organizations across the web, what happens when you achieve visibility in the search index and visits to your website but few conversions? For years, designers and digital marketers have been left scratching their heads or … Continue reading Is It Time to Embrace Conversion Rate Optimization?
Bryan PearsonAugust 27, 2015 Perhaps the most surprising thing Tumi learned is that men window-shop. Not on the street, mind you, but online. “The analytics show men are spending time, going through the navigation rather than the search,” said Naveen Gunti, senior director of global e-commerce technology and operations at Tumi Holdings Inc., the worldwide … Continue reading Personalizing Digital Shopping a Bag at a Time: How Tumi is Enriching Engagement
Ryan ScottAugust 24, 2015 Congratulations! You’ve resolved to start fresh with your employee volunteer management system and work on strengthening your shaky marriage. But just because you’ve got new resolve doesn’t mean that the old problems which battered your relationship have gone away. For example, here’s one I hear about all the time: Your vendor … Continue reading 8 Signs It’s Time To Break Up With Your Giving and Volunteering Vendor
Joao RomaoAugust 24, 2015 Social media has the power to get people’s attention. And when you’ve got people’s attention you’ve got the power to change their mind – and their actions. Hashtags have been used for some fun, but admittedly not wildly important causes. The top five most widely used hashtags are presently #love (which … Continue reading The 5 Most Important Hashtags Of All Time
Alisa MeredithAugust 21, 2015 There is no point mourning the loss of the old chronological listing of pins on our Pinterest feeds. Those days are gone and we’ll be dealing with algorithm changes from here on out. That said, any time the topic of Pinterest SEO (or DEO – Discovery Engine Optimization) pops up, so … Continue reading Deleting Underperforming Pins – Good Pinterest SEO Strategy or Waste of Time?
