Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle. Ryan Phelan on June 13, 2017 Marketers know they need to use data to get better results for their email programs, whether that … Continue reading Incremental innovation: How to make big changes in your email program, one step at a time
Kristin Hicks — June 13, 2017 — June 13, 2017 Blogging is an important element of a successful content marketing strategy. A strong blog boosts your SEO, engages your audience, and drives action by encouraging readers to make a purchase or sign up for your email list. It’s pretty much a no brainer that you … Continue reading 7 Blog Post Ideas That Will Engage Your Readers Every Time
Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!
Steph Marsh — June 6, 2017 — June 6, 2017 JESHOOTS / Pixabay Every day, video is evolving. What once seemed like rocket science in the early 1950’s, is now so abundant on our phones and tablets that we casually swipe past it with the touch of a finger. Nowadays, we’re all amateur videographers with … Continue reading Don’t Waste Your Time on Internal Video Production
Sahail Ashraf — June 2, 2017 Follow @Talcontent— June 2, 2017 There is ample evidence that tweets and updates can go viral. But it is still surprising to see how completely random and obviously not thought-through updates suddenly become huge. Some of them even become more famous and far-reaching than those that celebrities produce. Celebrities … Continue reading Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time
Donna Papacosta — June 2, 2017 Follow @donnapapacosta— June 2, 2017 It’s so easy to fritter away time. Even with a looming deadline, we can fall down the Twitter rabbit hole, get sucked into studying all of our friends’ Facebook vacation photos, and find every flimsy excuse to not get work done. Is there a … Continue reading Stop Wasting Time Online!
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management
Joe Phelan — May 19, 2017 — May 19, 2017 Over the last 12 months or so, we’ve seen our fair share of controversies. With Brexit, Donald Trump being named leader of the free world, and Marine Le Pen pushing Emmanuel Macron all the way in the French elections, there is clearly a growing enthusiasm … Continue reading Is It Time For You to Embrace Controversy?
Kristina Podnar — May 17, 2017 Follow @kpodnar— May 17, 2017 Running a small business can be a lot like parenting kids with ages ranging from toddler to teenager — with a couple of dogs and cats thrown in for good measure. You’re always multitasking, there’s never time to give anything your full attention, and … Continue reading Tackling Digital Policies One Step at a Time
Deena Anreise — May 9, 2017 Follow @Prialto— May 9, 2017 If you’ve built your small business into something substantial, you’re likely still running it as a…small business. That’s both good and bad. It’s good in that you are preserving your personal touch. You probably have many customers who trust you personally, and who like … Continue reading Your Essential List of 7 Productivity Hacks and Time Management Tips
