Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content. Sherry Bonelli on July 25, 2017 Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks … Continue reading Are you a content hoarder? Maybe it’s time for a blog cleanup
Angela Murphy — July 25, 2017 — July 25, 2017 Last week, a poignant reminder of the importance of paid time off (and its lack of use) went viral. Madalyn Parker, a Michigan-based web developer, emailed her team to candidly tell them she’d be taking a few mental health days. Her boss was not only … Continue reading Time Off, Pays Off: The Science Backing Vacation Days
Randy Milanovic — July 24, 2017 Follow @kayak360 — July 24, 2017 Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks … Continue reading Craft Killer Copy Every Time
David Klein — July 13, 2017 Follow @ClickTime — July 13, 2017 Working at a small businesses presents a number of challenges. Employees are often forced to wear many hats. They must learn quickly, work on their own, and create innovative solutions to problems — all with a limited budget. Things only become more difficult … Continue reading How to (Secretly) Manage Your Boss’s Time
Brendan Toner — June 30, 2017 Follow @donebeforebreky — June 30, 2017 Wouldn’t it be great if you had a few more hours in the day to do the things you wanted to do? In this article, I will cover a few time-saving strategies to win back some time for yourself. Whether you desire a … Continue reading How to Save Time, 5 Sensible Strategies to Save Hours per Day
Georg Richter — June 25, 2017 — June 25, 2017 Mediamodifier / Pixabay A cardinal rule when it comes to online subscription sales: Never cancel a subscription order because a payment card transaction fails. Cards are declined for many reasons. They expire, they get stolen, they fall out of back pockets, and, yes, customers often … Continue reading When Is the Right Time to Break the Credit Card Chain? Try Never.
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of ‘when’ and not ‘if’ for SMBs. Jordan Kasteler on June 22, 2017 Why is video still a thorn in the side of small businesses? … Continue reading It’s time for SMBs to go all in on social and mobile video
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
Amanda Oliver — June 21, 2017 — June 21, 2017 Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is … Continue reading Your Site’s Long Load Time Is Suffocating Your Facebook Ad Revenue
Wayne Elsey — June 16, 2017 Follow @wayneelsey— June 16, 2017 Tumisu / Pixabay Instagram recently surpassed the 700 million users, which is a great feat. The reason this has happened is because Instagram is owned by Facebook. And, Mark Zuckerberg understands well that he has the biggest network of users in the world. Facebook … Continue reading It’s Time to Drive Brand Awareness and Sales on Instagram
