Tag Archives: time

3 Awesome Business Hacks That Save Time and Money

Elijah Masek-Kelly — February 18, 2020 Starting a business can be a rewarding experience, both financially and personally. The challenge of cultivating a successful company can be motivating in and of itself, though various pitfalls will eventually get in your way. Operating a business in today’s digitally-driven climate means embracing all the tools available to … Continue reading 3 Awesome Business Hacks That Save Time and Money →

Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!

Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)! →

Is it time marketers take more ownership over their identity resolution platforms?

Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms? →

The New Roaring Twenties Could be the Time your Career Transforms

Beata Staszkow — January 30, 2020 Right now, the new roaring twenties has just begun, and it doesn’t feel like a 100 years since the dawn of the ‘Golden Twenties’. That decade was known for exciting breakthroughs in social change and saw dramatic geopolitical events. It was a time for dancing, a time for rebuilding, … Continue reading The New Roaring Twenties Could be the Time your Career Transforms →

Machine learning will free up time to be more strategic with accounts in 2020

Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Brooke Osmundson on January 3, 2020   Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering … Continue reading Machine learning will free up time to be more strategic with accounts in 2020 →