Tag Archives: time

COVID-19 stories: Marketers are using this time build community

Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis. Wendy Almeida on April 14, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here … Continue reading COVID-19 stories: Marketers are using this time build community →

SEO Takes Time and Patience

SEO Strategy

Jeffrey Mirro — April 10, 2020 Search engine optimization (SEO) can take a long time to produce positive results. Some of the alternatives to SEO include PPC (pay-per-click) campaigns and social media marketing. These alternatives can definitely produce results quicker, but are they better? Alternatives to SEO Pay-Per-Click Pay-per-click (PPC) marketing is one way of … Continue reading SEO Takes Time and Patience →

Give Your Business a Boost in the Midst of Down Time with These 4 Tools

Business Development

Susan Gilbert — April 3, 2020 Today I have some resources to help you improve your business growth. Having the right tools in place can help you become more successful in the midst of economic turmoil due to unforeseen events in our world. There are many different ways you can plan and prepare for a … Continue reading Give Your Business a Boost in the Midst of Down Time with These 4 Tools →

Pro Tip: It’s time to evaluate your martech budget

Marketing Strategy

During the coronavirus crisis, it’s important to make the hard decisions about what tools are essential and what are not. Delaney Kline on April 2, 2020 With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the … Continue reading Pro Tip: It’s time to evaluate your martech budget →

Continuing on in a Time of Uncertainty

Change Management

Liza Slavin — March 30, 2020 As a fresh 24-year-old, I have never experienced anything remotely close to this pandemic. I remember being in kindergarten, and my mom picking me up on 9/11. I didn’t understand the economic impact (quite positive the word economic was in my vocab) and was too young to grasp the … Continue reading Continuing on in a Time of Uncertainty →

Bored or Busy? It’s Time to Work Harder!

Work Difficulties

Brian Basilico — March 27, 2020 I hope you’re hanging in there. It’s been an interesting couple of weeks. If you’re reading this in the future, we’re right in the middle of a national business crisis. Things are changing daily and people are scrambling. Some are losing their jobs. Some businesses are having to shut … Continue reading Bored or Busy? It’s Time to Work Harder! →

Best Time to Run Facebook Ads? Look at Your Own Data

Facebook Advertisement

Brad Smith — March 24, 2020 Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day. So the question isn’t if you should run ads … Continue reading Best Time to Run Facebook Ads? Look at Your Own Data →

Sunk Time. Sunk Costs. Sunk Talent?

Talent Management

Julie Winkle Giulioni — March 21, 2020 I recently conducted a research study with Samantha Hupp and The Insight Advantage exploring issues related to women and career development today. We asked nearly 400 women to share their most frequently occurring self-limiting beliefs. Despite the broad age range of the subjects (23-70+), the data reflects surprising … Continue reading Sunk Time. Sunk Costs. Sunk Talent? →

Two Truths and a Lie: How to Save the Most Time Working with an Agency

Agency Business

Dan Moyle — March 20, 2020 Strategic planning. Blog article writing. Social media posts. Gotta make that video. Where’s the podcast? It’s tough being a marketing manager today. Partnering with the right marketing agency you can trust, who can help you become the marketing rock star you know you are, can help you save time … Continue reading Two Truths and a Lie: How to Save the Most Time Working with an Agency →

Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office

Productivity Tools

Ed Muzio — March 17, 2020 Dear Microsoft Office Development Team, Recently, my Office 365 calendaring system started paying closer attention to me. On a morning that started like any other, I was surprised to find an automated email informing me of the percentage of my time I’d spent “available to focus” versus how much … Continue reading Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office →