Julie Winkle Giulioni — March 21, 2020 I recently conducted a research study with Samantha Hupp and The Insight Advantage exploring issues related to women and career development today. We asked nearly 400 women to share their most frequently occurring self-limiting beliefs. Despite the broad age range of the subjects (23-70+), the data reflects surprising … Continue reading Sunk Time. Sunk Costs. Sunk Talent?
Dan Moyle — March 20, 2020 Strategic planning. Blog article writing. Social media posts. Gotta make that video. Where’s the podcast? It’s tough being a marketing manager today. Partnering with the right marketing agency you can trust, who can help you become the marketing rock star you know you are, can help you save time … Continue reading Two Truths and a Lie: How to Save the Most Time Working with an Agency
Ed Muzio — March 17, 2020 Dear Microsoft Office Development Team, Recently, my Office 365 calendaring system started paying closer attention to me. On a morning that started like any other, I was surprised to find an automated email informing me of the percentage of my time I’d spent “available to focus” versus how much … Continue reading Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office
Mayank Pratap — March 6, 2020 Every day we read about a kid who has launched a new app that is changing the world and we literally think would it be worth taking out that old dream of our own and give it a try. Of course, most of us would bury it back down … Continue reading It’s Time to Make that Dream Come True
Susan Friesen — March 4, 2020 8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m … Continue reading Is it Time for a Website Makeover?
Nico Prins — February 23, 2020 HR professionals have the potential to make a big difference in their organizations—if they have the time and resources to focus on what matters most, that is. For many HR departments, all the benefits questions, time-off requests, hiring tasks, and more leave barely enough time to breathe, let alone … Continue reading How to Save Time with HR Automation
Ashley Hill — February 17, 2020 There are nearly as many strategies for online marketing as there are business websites, and each has its own theory of how to best bring in traffic to its site. But which one is right for your unique business? Many of these strategies are based on two ideas: creating … Continue reading SEO vs. PPC: When is the Right Time to Pay?
Elijah Masek-Kelly — February 18, 2020 Starting a business can be a rewarding experience, both financially and personally. The challenge of cultivating a successful company can be motivating in and of itself, though various pitfalls will eventually get in your way. Operating a business in today’s digitally-driven climate means embracing all the tools available to … Continue reading 3 Awesome Business Hacks That Save Time and Money
Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms?
