By Moises Mendez II March 19, 2022 More than 13 million TikTok users watched as a Seattle man, who goes by the handle calm.simon, unpacked bags full of clothes, books, snacks, and kitchen supplies in his office cubicle. “I am moving from my apartment and into my cubicle at work,” he says in … Continue reading A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages
The Homogenization Of Brands On TikTok by James Cadwallader , February 11, 2022 The following was previously published in an earlier edition of Marketing Insider. Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly … Continue reading The Homogenization Of Brands On TikTok
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
By Clint Rainey January 24, 2022 Shares of Snap, the parent company of Snapchat, tumbled to a new low Monday after the company was downgraded by another group of investment analysts—Wedbush’s this time. They cut shares from an “outperform” rating to a “neutral” rating, fixing a $36 target price on stocks and writing that “we … Continue reading Snap stock gets downgraded again: Blame Apple and TikTok
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM). Chris Wood on January 24, 2022 Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for … Continue reading Zefr promises brand safety on TikTok with new AI offering
Sahail Ashraf January 17, 2022 TikTok uses sound, we know this. But brands don’t necessarily know how to capitalise on the impact of sound on audiences. Tiktok is now telling us how. While TikTok may well be known as a platform built on audio due to its focus on music, brands don’t necessarily know how … Continue reading TikTok Offers Insights Into Sound
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns. Kim Davis on January 13, 2022 CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access … Continue reading CreatorIQ announces partnership with TikTok
Brittany Garlin January 4, 2022 As marketers start to craft their 2022 marketing strategy, brands should consider the benefits of collaborating with social media influencers on TikTok. Previously, the app was thought to be only for Gen Z or a younger demographic. For brands with a target audience outside this age range, there was no … Continue reading TikTok Creator Marketplace: The Complete Guide for 2022
Pam Hughes December 8, 2021 TikTok has shared a new set of tips on maximizing conversions with your TikTok ads, based on thousands of examples in its auction platform. Using automated analysis, TikTok scanned its ad network to identify critical elements of the highest converting campaigns, which could help maximize the performance of your approach … Continue reading Easy Creative Tips to Make Your TikTok Ads Work Harder
Sahail Ashraf December 3, 2021 TikTok holds tremendous potential for brands, but this means nothing if you aren’t reaching people. Here’s how to get this part right. If you want to make sure your videos reach as many people on TikTok, incentivise viewer engagement by rewarding them. The app is addicting and easy to scroll … Continue reading Tips to Maximize Your Reach on TikTok
