By Moises Mendez II July 15, 2022 Broadway is having a particularly tumultuous week. Between the news of casting changes at Funny Girl, starring Beanie Feldstein of Booksmart fame, and the closing-date announcement of musical newcomer Paradise Square, after actors were allegedly not paid and two lawsuits were filed against the show’s producers, theater … Continue reading Beanie Feldstein, Broadway, and TikTok: a musical drama built for the creator economy
By Jeff Beer July 08, 2022 It starts in stark black and white. Sarah McLachlan’s woeful ballad “Angel” plays in the background, as men and women look soulfully at the camera and utter one word, “Please.” Is this a reboot of the hit 2007 PSA from the American Society for the Prevention of … Continue reading NYC’s sanitation department is using TikTok to make you cry about street litter
By Michael Grothaus July 05, 2022 If you’ve been on TikTok the last few days, you’ve probably seen your feed inundated with young adults in suits walking into movie theaters along with the hashtag “Gentleminions.” There was a time, of course, when adults did dress up in a suit to attend the movies—but … Continue reading Gentleminions TikTok trend: how Gen Z helped ‘Minions’ soar over July 4th weekend
TikTok Introduces Inventory Filters by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2022 TikTok now offers an Inventory Filter for ads to help brands ensure that content does not serve up alongside potentially offensive clips and videos in the app. The option, embedded in the TikTok Ads Manager, gives advertisers the option to choose where … Continue reading TikTok Introduces Inventory Filters
By Mark Sullivan June 17, 2022 Facebook is pivoting. Again. The Verge‘s Alex Heath reports that top brass at the social giant, including CEO Mark Zuckerberg, ordered workers to rejigger the core piece of the Facebook app, the Feed, to look and act more like TikTok’s “For You” page. Not surprisingly, TikTok … Continue reading Facebook’s ‘TikTok pivot’ is unlikely to win back young users
By Danica Lo June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls
TikTok adds new screen time controls to remind users to take breaks TikTok is adding a new screen time dashboard and “well-being guide” for teen users. K. Bell @karissabe June 9th, 2022 TikTok TikTok is rolling out more screen time controls to help users manage how much time they are spending in the app. With … Continue reading TikTok adds new screen time controls to remind users to take breaks
Getting The Most Out Of TikTok Marketing by Nicole Penn , May 20, 2022 Often dismissed as a showcase for teenage dance-step tutorials and other short-lived, gimmicky video memes, TikTok has surprised a lot of marketers with its staying power and cross-generational appeal. In fact, currently more than 50% of the TikTok audience is over … Continue reading Getting The Most Out Of TikTok Marketing
By Moises Mendez II April 08, 2022 Accessibility in the musical theater world has been a hotly debated topic. Tickets for Broadway shows cost exorbitant amounts of money (for the good seats, that is), and those who can’t afford them miss out, to say nothing of fans who don’t live anywhere near New York … Continue reading Will Broadway’s next hit musical be born on TikTok?
TikTok Experiments With Search Ads by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2022 TikTok began testing ads in search results for select partners, providing another way for brands to reach the platform’s users based on phrases and terms. The search ads are tagged with a Sponsored label that serve up above the “others searched for” terms … Continue reading TikTok Experiments With Search Ads
