The Homogenization Of Brands On TikTok by James Cadwallader , November 23, 2021 Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly mean advertisers. In the early days of TikTok advertising, there were a … Continue reading The Homogenization Of Brands On TikTok
Sahail Ashraf November 11, 2021 TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact … Continue reading Is TikTok the New YouTube?
Richard Tiland October 22, 2021 Are you looking to grow your business? We’ll assume the answer is yes! As a business owner, you’re probably very familiar with social media platforms such as Facebook, Instagram, or TikTok. You might even be using them to promote your offer. That’s terrific. But if that’s the case, you also … Continue reading Forget TikTok – Try These Booming Social Media Networks Instead
Andres Muñoz October 19, 2021 TikTok marketing is different in many ways from Instagram marketing and other social media strategies. And that’s because of the platform’s unique algorithm. No matter if you run a DTC brand or B2B company, the TikTok algorithm has a great way to show your content to your ideal audience better … Continue reading The 12 Best TikTok Marketing Tips That Actually Work
Linda Landers October 5, 2021 By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Since then, it has overcome a long list of problems—including increased pressure from legislators and copycat features from long-standing social media giants—to become one … Continue reading The Changing Face of TikTok
TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement by Laurie Sullivan @lauriesullivan, September 28, 2021 TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud and in-geo impressions, might just convince them. The companies announced a … Continue reading TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Justin Wong September 13, 2021 TikTok is still majorly underestimated when it comes to advertising and brand strategy, and a lot of companies don’t feel they have a place on this platform. However, TikTok’s user base has grown exponentially since 2019, and now, more than ever is the time to take advantage of the app. … Continue reading Tips to Enhance Your TikTok Marketing Strategy
Andres Muñoz August 30, 2021 TikTok is quickly becoming the most popular social media platform, especially among young audiences, and it has huge potential for influencer marketing thanks to its algorithm. In this article, we will show you everything you need to know to be successful at TikTok influencer marketing. Why you should market on … Continue reading TikTok Influencer Marketing Guide: The Best Strategy
Sahail Ashraf August 25, 2021 TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the … Continue reading How to Be Successful on TikTok
Kamaria Campbell August 21, 2021 By now, I’m sure you’re aware of Instagram’s short, punchy, and entertaining video clips called Reels. Since its launch in 2020, the use of Reels has grown tremendously. As a business owner or marketing manager, I know resources and budgets are finite. So, you’re faced with a few questions: Should … Continue reading TikTok vs. Instagram Reels: What’s the Difference?
