Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
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Rebuilding A Broken Brand Through Smart Marketing & Advertising
Rebuilding A Broken Brand Through Smart Marketing & Advertising by Dave Morgan , Featured Contributor, March 9, 2023 We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit … Continue reading Rebuilding A Broken Brand Through Smart Marketing & Advertising
How to Improve Your Cement Business’s Customer Service Through AI
How to Improve Your Cement Business’s Customer Service Through AI Ali Hasan R. / 06 Mar 2023 More than almost any other industry, concrete and cement drive jobs and infrastructure. About 7.7 million people were employed in construction as of September 2022. That number is only growing: On a year-over-year basis, industry employment increased by 4.2% (or 311,000 … Continue reading How to Improve Your Cement Business’s Customer Service Through AI
Super Bowl XLII Attracted Malicious Attacks Through Sports Bets
Super Bowl XLII Attracted Malicious Attacks Through Sports Bets by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2023 Super Bowl XLII attracted an estimated $16 billion in wagers, a survey published in February by The American Gaming Association (AGA) found. Most bets are made through sports-betting apps, making bets easy and efficient. The popularity of sports betting, … Continue reading Super Bowl XLII Attracted Malicious Attacks Through Sports Bets
Your essential guide to thriving through a layoff
By Emily Guy Birken March 04, 2023 Several recent waves of high-profile layoffs are an uncomfortable reminder that many of us serve at the pleasure of the companies we work for. Whether you’ve been laid off, are hearing water-cooler whispers about reorganization, or simply want to be prepared, there are a number of steps … Continue reading Your essential guide to thriving through a layoff
6 Ingredients For Achieving Corporate Success Through Customer Experience
6 Ingredients For Achieving Corporate Success Through Customer Experience by Nicole Garberg , January 20, 2023 At this time of year, reflection and future planning are at the forefront in both our personal and professional lives. As you are setting goals, drafting plans, and identifying the preparations necessary to realize your objectives, consider the following … Continue reading 6 Ingredients For Achieving Corporate Success Through Customer Experience
Cutting Through The Noise: What Brands Should Know About Social Issues
Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges. From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues
$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates by Laurie Sullivan @lauriesullivan, November 25, 2022 Adobe Analytics expects the five days from Thanksgiving Day through Cyber Monday — known as Cyberweek — to generate $34.8 billion in online spend, up 2.8% year-over-year (YoY) in 2022, and represent 16.3% share of the holiday season from November through … Continue reading $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
Retail Needs To Follow Through With Website Promises Before It’s Too Late
Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
Agency New Biz Continues To Recede Through First 8 Months
Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months
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