Tag Archives: Through

Persado introduces new API to drive consumer behavior through words

The API will allow marketers to integrate Persado’s AI-generated motivational language suggestions with their other systems. Kim Davis on October 7, 2022 Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent … Continue reading Persado introduces new API to drive consumer behavior through words

How to Create a Competitive Advantage Through Software Development

How to Create a Competitive Advantage Through Software Development Alex Tapper / 03 Jun 2022   Companies have been doing an increasingly good job of ensuring their software investments enhance their competitive advantages. Most businesses have moved past the “we need an app” stage. However, many leaders are still grabbing at the next big thing. For … Continue reading How to Create a Competitive Advantage Through Software Development

‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done

By Gary Hamel and Michele Zanini   April 06, 2022 Wherever one looks, one sees organizations—from universities, health care providers, and large- to medium-size companies—who are struggling to adapt to an ever-accelerating pace of change.  In their quest to stay relevant, most organizations are hobbled by bureaucratic management systems—with too many layers and too may … Continue reading ‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done

Similarities And Differences In Languages Through A Semantic Network

Similarities And Differences In Languages Through A Semantic Network by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2022 Language plays an increasingly important role in search. Revealing the similarities and differences between languages through network science might seem daunting, but researchers at the Tokyo University of Science have found a way to make it work. … Continue reading Similarities And Differences In Languages Through A Semantic Network

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms by Laurie Sullivan  @lauriesullivan, March 28, 2022 Kroger Precision Marketing (KPM), the retail media business of Kroger that is powered by 84.51°, announced Monday the expansion of its search product listing ads through three ad management platforms. The capability allows brands to buy … Continue reading Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms

How leaders can manage employees through an ‘ambition reset’

By Shaun Spearmon   March 20, 2022     Workplace dissatisfaction is nothing new, but the past two years have prompted many Americans to ask, “Is my job really worth it?” Some have titled this era—one in which employees are unwilling to compromise personal interests for organizational gain—as the Age of Anti-Ambition. But is it … Continue reading How leaders can manage employees through an ‘ambition reset’

How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil

By Christopher Zara   March 16, 2022 Daniel Lamarre was three months away from publishing what might have been a routine business book in 2020 when the COVID-19 crisis swept in and changed the fate of his company and the world. Within days of the first outbreaks in North America, Cirque du Soleil, the famed … Continue reading How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil

Using Predictive Analytics to Improve Customer Experience Through Personalization

Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022   The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization

B2B Marketing Through LinkedIn: Strategies To Succeed

B2B Marketing Through LinkedIn: Strategies To Succeed Vaibhav Kakkar / 16 Feb 2022   In today’s scenario, digital marketing is a prerequisite for the success and online visibility of a business. One cannot ignore promoting their brand on the web if they want to see tangible results. The results include increasing user engagement and bringing … Continue reading B2B Marketing Through LinkedIn: Strategies To Succeed