Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership by Laurie Sullivan @lauriesullivan, July 18, 2023 SKUx, a payments and consumer engagement platform founded in 2018, plans to announce a partnership with Emplifi that will make it easy to send a one-to-one serialized, encoded and trackable digital payment to consumers. The instantaneous payments … Continue reading Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
By Jenna Abdou June 10, 2023 When Maria Shriver was in her 50s, she launched her nonprofit, The Women’s Alzheimer’s Movement. Then, came her award-winning media company, Shriver Media. Her acclaimed newsletter, The Sunday Paper, and brain health protein bars, MOSH, followed in her 60s. What will she launch next? “The things I’m doing … Continue reading Maria Shriver offers insights on how to keep growing through a decades-long career
Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data
McDonald’s Replaces Product Placement With Streaming Delivery Through App by Laurie Sullivan @lauriesullivan, May 16, 2023 Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture who … Continue reading McDonald’s Replaces Product Placement With Streaming Delivery Through App
By Jessica Bursztynsky May 17, 2023 Life in the Gig Economy tells the stories of workers in an industry millions of people rely upon. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me. James Worthy is a 62-years-old sports commentator and analyst who played 12 seasons with the Los Angeles Lakers, … Continue reading Life in the Gig Economy: NBA legend James Worthy on connecting with fans through Cameo
Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership
Secure and Transform Your Organization’s Data Through Data Masking Yash Mehta / 28 Mar 2023 With the realization of what data can do in catering to users in providing a unique experience of a product or service, businesses are collating data from all sources. The collected data is huge in volume and is shared … Continue reading Secure and Transform Your Organization’s Data Through Data Masking
Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Rebuilding A Broken Brand Through Smart Marketing & Advertising by Dave Morgan , Featured Contributor, March 9, 2023 We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit … Continue reading Rebuilding A Broken Brand Through Smart Marketing & Advertising
How to Improve Your Cement Business’s Customer Service Through AI Ali Hasan R. / 06 Mar 2023 More than almost any other industry, concrete and cement drive jobs and infrastructure. About 7.7 million people were employed in construction as of September 2022. That number is only growing: On a year-over-year basis, industry employment increased by 4.2% (or 311,000 … Continue reading How to Improve Your Cement Business’s Customer Service Through AI
