by Michael BousoAugust 9, 2016 Does your sales process meet the needs of today’s empowered buyer? Does your sales team rely on a scattershot approach of cold calls and unsolicited emails? Buyers have become a savvy bunch — they’re willing and able to conduct the research and identify solutions before coming into contact with a … Continue reading How to Personalize The Sales Process Through Content
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Digital HR Ecosystem: Empowering People Through Technology
August 4, 2016 Instead of fearing the machines, let’s use them to build a digital HR ecosystem that empowers people through technology. At the close of 2014, we began focusing on the trends that would shape the staffing industry in 2015 and beyond, particularly as firms of all sizes began investing in performance management software … Continue reading Digital HR Ecosystem: Empowering People Through Technology
Building Better Relationships Through Intentional Social Media Interactions
by Katharina Cavano July 30, 2016July 30, 2016 Katie Lance is a force to be reckoned with in the world of real estate agents and their social media presences. Formerly the chief strategist for Inman News, Katie has emerged on her own and formed Katie Lance Consulting, a social media and marketing firm…with a specialty … Continue reading Building Better Relationships Through Intentional Social Media Interactions
Delivering Self-Service Support Through Online Communities
by Caitlin Zucal July 27, 2016 Follow @Caitlin_ZucalJuly 27, 2016 The introduction of the Internet, social media, and mobile has changed the way companies – large or small – interact with dissatisfied customers. According to a study conducted by Nuance Enterprise, 67% of respondents preferred self-service support over traditional support. Phone calls and emails have … Continue reading Delivering Self-Service Support Through Online Communities
Techniques to Recapture the Eyes of Your Customers through Email
by Christopher Austin July 13, 2016July 13, 2016 Small business owners should know that getting valuable customers to like what they’re selling is tough. And yet, it’s not something impossible to attain. How should startups design their marketing campaigns to grab attention? In case you’re used to sending emails to your subscribers in plain text, … Continue reading Techniques to Recapture the Eyes of Your Customers through Email
5 Ways to Reflect Company Culture Through Social Media
by Holly Wade July 10, 2016 Follow @GrJobInterviewJuly 10, 2016 Social media reigns supreme in everyday life and in business – it’s just the truth. Your organization’s online community is a group of people who carefully watch your every move through social media. They do it because they care (otherwise they wouldn’t follow you), and … Continue reading 5 Ways to Reflect Company Culture Through Social Media
How To Boost Your LinkedIn Presence Through Networking
by Colleen McKenna July 6, 2016 Follow @Colleen_InteroJuly 6, 2016 Always be Closing. Boost your LinkedIn presence. Are you doing both? Every sales professional has had that line drilled into them from every sales manager, “boss” or sales training session they’ve attended. Selling has changed. In a networked world, it’s best to “always be networking.” … Continue reading How To Boost Your LinkedIn Presence Through Networking
Qualifying Leads through Multi-channel Marketing
by Lawrence Anderson June 24, 2016June 24, 2016 In an ideal world, every lead we generate would have the potential for becoming a customer. Sadly, that’s not the case. In the real world, some of your leads have good potential, meaning they have the ability and interest to buy in the near term. But many … Continue reading Qualifying Leads through Multi-channel Marketing
A Short and Sweet 4-Step Outline to Thinking Through Your International Shipping Strategy
by Ashley Overton June 16, 2016June 16, 2016 A third of online shoppers have purchased goods from another country. Those living in Australia, Canada and Russia are the most likely to buy internationally. In Asia and India –– two of the fastest growing markets for ecommerce, with YoY growth in the 30 or more percentile … Continue reading A Short and Sweet 4-Step Outline to Thinking Through Your International Shipping Strategy
Social Media Through the Eyes of Channel Partners
by Olivier Choron June 10, 2016 Follow @purechannelappsJune 10, 2016 There is no denying that your channel partners see social media as extremely valuable for increasing their overall online presence. The questions we need to ask ourselves are multiple; Are your channel partners really equipped to manage it effectively? And are you, the vendor, providing … Continue reading Social Media Through the Eyes of Channel Partners
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