Paul Cook — December 11, 2016 — December 11, 2016 Pinterest drives more online traffic than Reddit, Google+, YouTube, and LinkedIn. This was the case in 2012 when there were around 11.2 million Pinterest users. Now that the network has over 100 million users, you will be able to drive even more traffic to your … Continue reading How to Increase Your Web Traffic Through Pinterest
Samantha Martin — December 8, 2016 Follow @Socially_Sam— December 8, 2016 Most of us are aware of what FOMO is – Fear of Missing Out. It mainly comes from being tuned into social media so much that you don’t miss a thing that’s going on in your world. Or the lives of your friends and … Continue reading Your Fear Of Following Through Is Killing Your Business
by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones
For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment. Amy Gesenhues on November 18, 2016 Intel Corporation Headquarters — The Robert Noyce Building, Santa Clara, California (Photo credit: Walden Kirsch/Intel Corp.) In September of 2014, Teresa Herd joined Intel as … Continue reading A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
by Laurie Sullivan, Staff Writer @lauriesullivan, November 14, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a new … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging
Brad Smith — November 9, 2016 Follow @bsmarketer— November 9, 2016 Email marketing is still one of the best performing digital channels, beating out Facebook and Twitter by 40X according to one study. So what’s the problem? The number of emails that our subscribers are getting continues to balloon. Billions are already being sent daily, … Continue reading 5 Ways to Increase Email Click Through Rates Once and For All
Phil Morettini — November 8, 2016 Follow @TechnologyGuy— November 8, 2016 Have your ever heard (or thought) the following? “We’re a startup software company. We’ll attack our home market first, then think about international software distribution later.” Wrong answer! (In a lot cases, anyway). I work with a lot of startups and I hear the … Continue reading Selling Software Internationally Through Third Parties
Eric Seal — November 4, 2016 — November 4, 2016 Compared to conversions, click through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click through actually ends up being really important to your overall business. No clicks = … Continue reading 11 Easy Ways to Increase Your Organic Click Through [Infographic]
Andrew Dalglish — November 3, 2016 Follow @circle_research— November 3, 2016 Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and … Continue reading Understanding Brand Personality through Projective Techniques
Personal Branding Blog — November 3, 2016 — November 3, 2016 As a personal brand, your goal should be to attract right customers for your business who show a genuine interest in what you have to offer. But how do you discover your niche? That is where focused research comes in to collect important data … Continue reading Improve Your Brand Reach Through Target Market Research
