How to lead marketing through economic uncertainty Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves. Mike Pastore on June 25, 2025 Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on … Continue reading How to lead marketing through economic uncertainty
June 09, 2025 Unlock Africa’s economic potential through open trade BY Olugbenga GB Agboola Recent tariff announcements have caused significant disruption across global markets and economies. Subsequent changes and postponements—including negotiations between major economies like China and the U.S.—offer a welcome step towards resolution. But the initial uncertainty has already prompted impacted countries to diversify their … Continue reading Unlock Africa’s economic potential through open trade
Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact. Raj Sivasubramanian on March 4, 2025 A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This … Continue reading 3 ways to boost your VOC program’s value through journey management
February 11, 2025 How to recognize and break through what’s holding you back The biggest barriers to professional growth often aren’t external obstacles or lack of opportunity—they’re self-built invisible ceilings. BY Melissa Puls My mother was always the last parent to pick me up from gymnastics practice. While other moms arrived in jeans, she’d sweep in … Continue reading How to recognize and break through what’s holding you back
February 05, 2025 In a time crunch? 3 ways GenAI can come through in a clutch The legal field is renowned for massive documentation, and artificial intelligence can cut review time. BY AJ Shankar In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries … Continue reading In a time crunch? 3 ways GenAI can come through in a clutch
OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations by Laurie Sullivan , Staff Writer @lauriesullivan, December 11, 2024 Apple has integrated its voice assistant on its iPhone and other devices with OpenAI’s artificial intelligence, as part of a series of updates announced by the tech giant Wednesday. The more interesting part of the announcement is what these … Continue reading OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. Christie Ray Harrison on November 4, 2024 Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. … Continue reading 3 tips for cutting through the DTC noise with marketing data
November 02, 2024 Make this mindset shift to cultivate joy through tough times The author of ‘The Joy You Make’ explains why joy is much bigger than happiness. Happiness is eating a fudge brownie. Joy is making a pan of brownies to share. BY Next Big Idea Club Steven Petrow is known for his columns and … Continue reading Make this mindset shift to cultivate joy through tough times
Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most. Gene De Libero on October 11, 2024 CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few … Continue reading How to unlock the power of personalization through edge computing
