Emily Goldfarb — October 24, 2019 With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media. What Is Branding? Branding is how you distinguish … Continue reading 5 of the Best Strategies For Building Your Brand Through Social Media Marketing
Rachel Smith — October 10, 2019 Follow @EKM_UK If you’ve had an online shop for quite some time or you’re new to setting up your e-commerce shop, you will always want to drive sales as much as you can. While there are many ways you can go about driving sales from PPC, to content marketing, … Continue reading How to Drive e-Commerce Sales Through an Email Marketing Strategy
Chris Conlin — September 8, 2019 — September 8, 2019 “We want to be more agile in our delivery.” “We need to build up our teams.” “How can we do Scrum well?” Companies are asking themselves these questions every day and looking in various places for the answers. Instead of looking at processes, checklists or … Continue reading How to Foster Motivation and Purpose Through Agility
Andrew O’Brien — August 21, 2019 — August 21, 2019 For brand-conscious organizations who have never outsourced before, there’s a common fear that putting your customer care in the hands of an outsourced partner effectively builds a wall between you and your customer. We get the reasoning – after all, your customers are your most … Continue reading The Wall is a Myth: Getting Closer to Your Customer Through Outsourcing
Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard
Jim Haudan — August 1, 2019 Follow @jhaudan — August 1, 2019 Dialogue is at the root of all effective engagement and group action. This statement seems straightforward enough. Communicate with your peers and teams and you’ll be effective! Surprisingly, however, it’s not that simple. Real dialogue at work—the exchange of thoughts where each person … Continue reading Dialogue is Powerful: How to Engage Your Teams Through Conversations, Not Presentations
Brendan O’Reilly — July 26, 2019 — July 26, 2019 Engagement is really another way of saying “emotional reaction”. Customer engagement, therefore, is basically how customers respond to your brand on an emotional level. The more of a positive emotional connection they feel with you, the more likely they are to become not just repeat … Continue reading How to Increase Customer Engagement Through Digital Signage
Paul Keijzer — June 20, 2019 Follow @Paul_Keijzer — June 20, 2019 I have always believed that true leadership inspires people to be the best versions of themselves. It encourages people to manifest the full expression of their creativity, intellect, and competence. In other words, a true leader fosters an environment of freedom; and in … Continue reading Are You Leading Through Fear or Freedom?
Michael Ugino — June 11, 2019 — June 11, 2019 Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional … Continue reading How to Set up an Email Sequence to Move Customers Through Your Sales Funnel
Jeanne Hardy — May 31, 2019 Follow @creativebizinc — May 31, 2019 mohamed_hassan / Pixabay Over time, every business will come to a point in its strategic planning in which it will need to institute a major organizational change, whether it be implementing a new technology, establishing different operational processes, restructuring staff, or changing employee … Continue reading Principles of Process: Implementing Successful Change Management Through Empathy and Empowerment
