Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them. Andrea Lehr on June 21, 2017 Think about the last great piece of content you saw. Did you find it directly at the … Continue reading D’oh! Three common content promotion mistakes
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts. Eric Stahl on May 9, 2017 Email has been a part of our lives for so long that most of us take it for granted. But take a closer look … Continue reading Three ways to put your valuable email data to work
With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. Matt Lawson on March 20, 2017 Communicating in the digital … Continue reading Three foolproof steps to excellent AdWords ads
Lisa Fernow — February 23, 2017 — February 23, 2017 Anyone leading a well-established business faces the challenge of needing to innovate within a large organization while still getting the day-to-day business done. It’s not easy. Innovation is risky. It involves change. And in the heat of battle, it’s tempting to put innovation on the … Continue reading Innovation Best Practices — Three “Periscopes” to Help Rise Above
Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality. Brent Sleeper on February 16, 2017 Marketers sometimes get a bad rap for not understanding the basics … Continue reading Three things marketers must do to keep CX real
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Brad O’Brien on February 2, 2017 tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your … Continue reading Three paid social features you need to try in 2017
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017. Jose Cebrian on January 18, 2017 Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill … Continue reading Three concepts to help you hit this year’s targets
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017 I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance
Jay Palter — January 6, 2017 Follow @jaypalter— January 6, 2017 I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own … Continue reading Social Selling Is Just A Buzzword For These Three Activities
