What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores. Jordan Elkind on December 2, 2014 There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need look no further than 2013 … Continue reading 5 Holiday Lessons From 2013 That You Can Apply This Year
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5 Holiday Marketing Emails You Must Send This Year
Benjamin Byrd November 27, 2014 Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick. We’ve put together a list of must-send emails complete with inspiring examples. Follow this guide to save your marketing … Continue reading 5 Holiday Marketing Emails You Must Send This Year
How Your Business Can Use This Billion Dollar Ad Formula
Steve Gumm November 23, 2014 RECOMMENDATION: As you watch this video think through your story. You want to connect with the customers (this is who I am/we are), you want to highlight the problem/challenge you saw in the market (“this frustrated us/was a problem for us), and then show the solution (“so we started/built/created” this). I have placed … Continue reading How Your Business Can Use This Billion Dollar Ad Formula
Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season
Kim Speier November 22, 2014 It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash? Here are … Continue reading Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season
Smart Strategies to Get Customers into Your Store This Holiday Season
Laura Donovan November 15, 2014 The competition to be the first to open on “Black Friday” has escalated to the point that many people (especially the sales people) may miss Thanksgiving altogether. Cyber Monday will also take a bite out of the overall Holiday marketing budget. However, while the big stores have larger budgets and … Continue reading Smart Strategies to Get Customers into Your Store This Holiday Season
Voice Of The Customer: Do This, Not That
By Lynn Hunsaker, Published November 14, 2014 Voice-of-the-customer (VoC) is often the start and focus of customer experience management, as well it should be in several respects. It’s about paying attention to “the hand that feeds you.” But stop to think about the customer experience return on investment (CX ROI) implications of this emphasis: By … Continue reading Voice Of The Customer: Do This, Not That
How You Answer This ‘Warm-up’ Question May Leave You ‘Out-in-the-Cold’
By Personal Branding Blog, Published November 9, 2014 At the beginning of virtually any job interview you will undoubtedly be asked what are commonly referred to as “warm-up” questions. For example, you might be asked, “Tell me why you think you might be the person for this job?” Or perhaps one like this: “Describe for … Continue reading How You Answer This ‘Warm-up’ Question May Leave You ‘Out-in-the-Cold’
This Is What Happened When I Completely Changed My Approach to Sales
By Ryan Estis, Published November 8, 2014 I had four sales meetings in one day recently. At the end of the day, I spent some time reflecting on how — and why — my sales strategy has completely changed over time. The traditional sales approach that that helped me succeed for years looked something like … Continue reading This Is What Happened When I Completely Changed My Approach to Sales
5 Ways To Increase Donations This Holiday Season
By Todd Turner, Published November 4, 2014 The holidays are rapidly approaching and it’s time to step up your nonprofit organization’s marketing game. With a Santa ringing a bell on every corner and fundraiser flyers circulating through the neighborhood at record speed, it’s clear that the spirit of giving is rampant this time of year … Continue reading 5 Ways To Increase Donations This Holiday Season
This Common Misperception is Costing You Money!
By Scott Barnett, Published November 3, 2014 There is a common misperception that I have recently observed. After talking with dozens of small business owners about their sales and marketing strategies, I’ve witnessed a reluctance for small business owners to follow up with prospective customers. The common reason is that they do not want to … Continue reading This Common Misperception is Costing You Money!
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