John W Hayes December 29, 2014 It’s that time of the year again, when marketers across the social web reflect on the past year and make bold statements about how they plan to improve their position in the year ahead. I’m not about to break with tradition, so here are my New Year’s Social … Continue reading This Marketer’s New Year’s Social Media Resolutions
Roy Povarchik December 27, 2014 Referral programs, when done right, can be a powerful user acquisition channel. According to Friendbuy’s CEO, using referral programs can lower your Cost Per Acquisition to under $ 2 and sometimes even less than one dollar, which makes it a very desirable tactic to master. While in theory most … Continue reading This Will Increase Your Referral Program Share Rate By 3.6% Instantly
Dan Smith December 15, 2014 If you’ve read my past posts here on Business2Community.com, I’m sure it’s clear I have a strong focus on content. Able to be incorporated into – and have a positive impact on – any business activity, I’ve focused every SEO strategy I’ve been involved in during my decade in the industry … Continue reading Struggling To Secure Guest Blogging Spots? Chances Are You’re Making This One Mistake
Amy Neeley December 13, 2014 While there’s no secret formula to creating a marketing campaign that “goes viral,” there are a few keys to making marketing that gets talked about – even if it’s just within your business or industry or among your social media fans. Take look at these top marketing trends … Continue reading Lessons From This Year’s Top 3 Viral Marketing Trends
Richard Raddon December 12, 2014 The biggest shopping season of the year is in full swing. Although brands and consumers are used to the traditional direct mailers and TV spots, holiday shopping – and shopping in general – has gained a significant presence on YouTube. Whether it’s a Beauty Guru doing a haul video … Continue reading 5 Reasons Brands Should Use YouTube
Susan Baroncini-Moe December 12, 2014 I’ve noticed a trend among sites the last couple of years, and it’s driving me nuts. I’m sure you’ve seen it: the landing page that gives you the short, “elevator pitch” about what the company does (and maybe a slightly informative video). But that’s all it provides. Want to learn … Continue reading Are You Losing Business by Using This Trend?
by Robert Brady December 11th, 2014 by Photomatt28 By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on the year and profits. If that’s the case, making the Christmas shopping season a success … Continue reading How To Spend Small, Win Big with PPC This Christmas
Denise Chan December 10, 2014 We’re officially well into the month of December. Have you been watching the clock count down and staring at your email stats with anxiety? We all have numbers to meet by the end of the year, but don’t let these pre-determined goals hold the reigns this holiday season. Take … Continue reading Redefining Your Email Goals This Holiday Season
Allison VanNest December 5, 2014 Which corporate blogs make Santa’s “Nice” list this year…and which ones are going to get coal in their stockings? We can’t speak for Santa, but here are our favorite blogs of 2014: We like the honesty and straightforward storytelling of Penelope Trunk and Bill Marriot, the inspiring (and mouth-watering) … Continue reading Was Your Business Blog Naughty Or Nice This Year?
Justin Tyrrell December 3, 2014 If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December 25th incorporate all of the busiest online shopping day milestones of the year in terms of traffic and sales … Continue reading The 4 Customer Segments Email Marketers Must Target
