By Sharon Hurley Hall July 28th, 2015 If you want to do social media right, you need to be strategic. Many of us don’t start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if … Continue reading Bulletproof Your Social Media Strategy By Following This Framework
In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content. Patrick Armitage on July 28, 2015 So you wrote a blog post. In fact, you think you wrote a pretty fantastic blog post — a post that required putting in extra research time … Continue reading Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You
Savannah LouieJuly 24, 2015 Just a few years ago, social networking sites were…well, just that. Platforms like Facebook and Twitter were used for the sole purpose of connecting with others. Each platform’s features were limited to “likes,” “pins” and “shares.” Social media was used for socializing. But times are a-changin’ and social media has undergone … Continue reading Social Media Purchasing: Why This Feature Is Changing Marketing
Deidre PaknadJuly 15, 2015 It’s mid-year review time and if you’re like many people, you haven’t thought about goals in 5.5 months. Not a great moment for manager or team member, but it’s a common one. Mid-year reviews are a painful reminder of how far apart work and goals can drift and how little traditional … Continue reading 5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)
Justin WongJuly 13, 2015 Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary … Continue reading Three Major Social Media Screwups This Summer
Jessica MehringJuly 13, 2015 Last week was my first week back at work after taking some time off for the birth of my daughter. Though I was only gone a short time, it took me a few days to get back into the groove of working again – so productivity, of course, was forefront in … Continue reading This Productivity Infographic Hit the Nail on the Head
by Lindsey Knapton July 2nd, 2015 AdWords has a variety of geo-targeting capabilities – you can geo-target by city, postal code, and even a radius around your desired location. What you may not have paid much attention to are the ‘Location options (advanced)‘ settings. By default, your campaigns are set to target ‘People … Continue reading Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting
Get To Know: Alon Alroy, Co-Founder and Chief of Marketing & Business Development for events management solution Bizzabo. Amy Gesenhues on June 24, 2015 After wasting countless hours at conferences and professional events trying to identify the right people to network with and best sessions to attend, Alon Alroy, Eran Ben-Shushan and Boaz Katz recognized … Continue reading Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
Skip FiduraJune 20, 2015 So you can imagine my shock each and every time I look at an email that does not come from a branded domain. I recently got a call from a friend on a number not stored in my phone. Because of the background noise, I could not recognize his voice and … Continue reading Yes This is Really Us: The Importance of Branding Your Emails
Nirel MatsilJune 19, 2015 You’re standing in the center of one of the biggest and busiest business conferences. You know that if you meet the right people and say the right words, then big things can happen for you and your company, and each one of those precious people circling around you is a walking … Continue reading How to Become a Top Networker with this One Simple Trick
