Adam Fout — May 3, 2017 Follow @bluesteeletx— May 3, 2017 When it comes to B2B, digital marketing gurus seem to run out of ideas about once a week and start pushing out articles that look a little something like this: “Digital marketing is dead.” “B2B digital marketing is dead.” “Social media marketing is dead.” … Continue reading B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think
Laura Donovan — May 2, 2017 Follow @thewordpro— May 2, 2017 If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing? If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers … Continue reading Stop and Think About All the Customers You are Losing
Sarah Jordan — April 7, 2017 Follow @http://www.twitter.com/sarahmcjordan— April 7, 2017 Small businesses definitely have their advantages. They’re lean, nimble, and offer a niche product or service that big businesses sometimes can’t. But they can also feel detached from its customers if they’re not taking the right measures. And just because you’re small doesn’t mean … Continue reading Think Big: 4 Ways to Make Your Small Business Feel Like the Pros
Dave Charest — March 28, 2017 Follow @DaveCharest— March 28, 2017 I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email … Continue reading Why You Need to Send More Email Than You Think
Daniel Matthews — March 24, 2017 Follow @danielmatthews0— March 24, 2017 From the way some execs talk about consultants, they might as well be a four letter word. These bloodsucking scum prey on unsuspecting companies through the promise of improved processes and an unbiased perspective, marketing themselves as some sort of cure-all for the common … Continue reading Should You Hire a Consultant? The Answer Is Not as Simple as You Think
Larry Kim — March 11, 2017 — March 11, 2017 Search marketing is so awesome because it’s efficient – the ROI is measurable and tangible. Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right? Well, if those … Continue reading Why Brand Advertising Drives More Conversions than You Think
Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools. Jose Cebrian on February 15, 2017 As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches … Continue reading Marketers, think outside the list
George LaRocque — February 15, 2017 Follow @glarocque— February 15, 2017 For years it’s been clear that as modes of communication and collaboration in the workplace have gone through digital disruption the impact on employee engagement would be great. An annual survey alone on just about anything in business has lost its effectiveness. Business cycles … Continue reading Engaging Your Employees Starts Exactly Where You Think It Does
Michael Heller — February 14, 2017 — February 14, 2017 Performance reviews have been a long-time subject of debate. With the implementation of new HR technologies like automated microfeedback, people are starting to question whether regular performance reviews are useful at all. Shockingly, only 8% of companies believe their performance review process is highly effective—so … Continue reading What the Experts REALLY Think About Performance Management
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers. Barry Levine on February 13, 2017 Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using it. That was the big takeaway from a … Continue reading Report: Marketers like AI-based tools, but think they already have them
