No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV
Paul Keijzer — August 25, 2017 Follow @Paul_Keijzer — August 25, 2017 aitoff / Pixabay A while ago, I wrote about 3 controversial HR issues that have had much debate around them. Even in 2017 they all still seem to be quite “controversial”. Much of it is rooted to the mindset Asian companies and workforce … Continue reading The 4th and 5th Controversial HR Issues You Should Think About
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t. Jose Cebrian on August 1, 2017 When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats … Continue reading A way to think about modern CRM
Janet Fouts — July 24, 2017 Follow @jfouts — July 24, 2017 As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but … Continue reading Graduates- Think about Your Brand
John Nemo — July 12, 2017 Follow @JohnNemoPR — July 12, 2017 NYT Bestselling Author and top Marketing Consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing. When it comes to email marketing, Chris Brogan literally owns a day of the week. The New York Times bestselling author, keynote speaker and … Continue reading How a Top Consultant for Google, Disney and IBM Uses Email Marketing (Hint: It’s Not What You Think)
Brian Basilico — June 28, 2017 Follow @bbasilico — June 28, 2017 Life According To Buddy Guy (The Dog) This post is brought to you by Buddy Guy. Now, I’m not talking about the Blues guitar player. I’m talking about my dog, my hundred pound black lab who we adopted from the Chicago pound. He … Continue reading To Avoid Working Like A Dog… Think And Act Like A Dog?
Think The Voice Channel Is Dead? Think Again by Amy Livingstone , Op-Ed Contributor, June 21, 2017 These days, when people have a question or concern about your products, they almost always reach for their mobile device. But what they do next may surprise you. Research shows that digital channels such as Web chat, Twitter, … Continue reading Think The Voice Channel Is Dead? Think Again
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels. Scott Rayden on June 9, 2017 Driving long-term growth through media channels has changed … Continue reading CMO audit series, Part 3: Media channels (it’s not what you think)
Julie Hansen — May 17, 2017 Follow @acting4sales— May 17, 2017 A conversational presentation is a non-linear style of presenting in which you can move about in a more fluid way responding to prospect’s interests. It’s a big – and often welcome – change from the old days of a sales person’s orderly and scripted … Continue reading Think Like a Director: The Secret to Managing a Conversational Presentation
Michael Bellina — May 10, 2017 Follow @MigmanMedia— May 10, 2017 When you walk into a business that you frequent and the person behind the counter greets you by name with a smile, don’t you feel special? Additionally, they know your regular order, start it without you even asking and know enough about you to … Continue reading “Personally, I Think You Will Like This”
