Visual Brand Demolition? Think First by Douglas Eymer , Columnist, May 31, 2018 As a seasoned professional visual brand builder, I have been both an accomplice and observer of the unnecessary destruction of a company’s visual brand identity. In my early years, as I scratched and clawed my way up the graphic design ladder when … Continue reading Visual Brand Demolition? Think First
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Making a Commitment to Digital Transformation Takes More Than You Think
Matt Stoyka — May 29, 2018 — May 29, 2018 Changing the technology your company uses is called a “digital transformation” for a reason – it’s an ongoing process that happens over time, rather than an instant snap of the fingers. Many businesses in sectors from health and life sciences to manufacturing are just beginning … Continue reading Making a Commitment to Digital Transformation Takes More Than You Think
SEO Is Way Easier Than You Think – Here’s Why
Dina Ely — May 18, 2018 — May 18, 2018 A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now … Continue reading SEO Is Way Easier Than You Think – Here’s Why
Consumers don’t want to think anymore
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views
Todd Vaske — March 30, 2018 — March 30, 2018 I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your … Continue reading Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views
Why You Should Think About Google Featured Snippets Again for Your Brand
Personal Branding Blog — February 25, 2018 — February 25, 2018 Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in … Continue reading Why You Should Think About Google Featured Snippets Again for Your Brand
Going beyond Super Bowl engagement metrics to find what consumers really think
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think
How to Grow Your Email List (It’s Easier Than You Might Think)
Goutham Bhadri — January 30, 2018 Follow @mktgsamurai — January 30, 2018 Asking for an email address can feel like pulling teeth. People hold onto their email addresses like gold. They fear handing it over to companies because they don’t want to be bombarded with sales offers or promotional emails that aren’t interesting. Instead, they … Continue reading How to Grow Your Email List (It’s Easier Than You Might Think)
Make Think Digital First Your Mantra in 2018
Warren Knight — January 19, 2018 Follow @warrenknight — January 19, 2018 Welcome to 2018. I have just come back from a holiday with my family in Tenerife where we celebrated a new year. Whilst out in Tenerife, I was thinking long and hard about what I wanted my first piece of content to be … Continue reading Make Think Digital First Your Mantra in 2018
How to Secure Your Email (And Why It Matters More Than You Think)
Oksana Tunikova — December 27, 2017 — December 27, 2017 Today’s world seems like a safe place to be, but this holds true only until you think of online crime rates. A single look at recent online security stats is enough to help you realize the myriad of risks you take simply checking your email. … Continue reading How to Secure Your Email (And Why It Matters More Than You Think)
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