Tag Archives: think

This Generation Is Reshaping Our World (It’s Not the One You Think)

Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think) →

I Think I’ll Be Able To Outrun AI (For Now)

Artificial Intelligence

I Think I’ll Be Able To Outrun AI (For Now) by Thom Forbes , Featured Columnist @tforbes, (October 25, 2018) I’ve long suspected the time is nigh when a bot will be capable of doing what I do every morning between 5 a.m. and 8 a.m., as writer of Marketing Daily’s Top Of The News column: scan … Continue reading I Think I’ll Be Able To Outrun AI (For Now) →

Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think

Opportunity Management

Daniel Burrus — October 11, 2018 Follow @DanielBurrus — October 11, 2018 Technology can function as a key enabler for higher cognitive performance. Technology is as important for cognitive roles as it is for transactional ones, since cognitive work in organizations drives transactional tasks. With performance gains realized through transaction management software, the next game … Continue reading Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think →

Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

eCommerce Platforms

The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la carte. Barry Levine on September 14, 2018 Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will … Continue reading Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’ →

Why Your Video Content Workflow Matters More Than You Think

Video Content

Julia Farina — August 30, 2018 — August 30, 2018 There’s an infographic making waves right now in the LinkedIn community that illustrates the demand for a more connected, innovative, and adaptive workplace. Put simply, The Evolution of the Employee illustrates the needs of a new generational workforce. Driven by applications like Slack and Google … Continue reading Why Your Video Content Workflow Matters More Than You Think →

The Facebook Dilemma: It’s Not What You Think

Facebook Marketing

The Facebook Dilemma: It’s Not What You Think by Peter Friedman , Op-Ed Contributor, August 1, 2018 What happened with Facebook and all of our personal information? Facebook being cast as the bad guy is one of the most significant distortions in this story. The social network has been castigated for mishandling users’ personal information; … Continue reading The Facebook Dilemma: It’s Not What You Think →

A Good Resume Helps Your Job Search (And Not Just in the Ways You Think)

Career Resume

Amanda Clark — July 5, 2018 Follow @GrammarChicInc — July 5, 2018 geralt / Pixabay It goes without saying that, when you’re applying for employment, having a good resume is essential. What many jobseekers don’t realize, though, is that the process of writing a resume can be tremendously advantageous—and in more ways than one. It … Continue reading A Good Resume Helps Your Job Search (And Not Just in the Ways You Think) →

Make Your Customers Think About Your Seasonal Business Year Round

Customer Engagement

Ben Duchesney — June 5, 2018 — June 5, 2018 No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their … Continue reading Make Your Customers Think About Your Seasonal Business Year Round →

Visual Brand Demolition? Think First

Branding Lessons

Visual Brand Demolition? Think First by Douglas Eymer , Columnist, May 31, 2018 As a seasoned professional visual brand builder, I have been both an accomplice and observer of the unnecessary destruction of a company’s visual brand identity. In my early years, as I scratched and clawed my way up the graphic design ladder when … Continue reading Visual Brand Demolition? Think First →

Making a Commitment to Digital Transformation Takes More Than You Think

Digital Transformation

Matt Stoyka — May 29, 2018 — May 29, 2018 Changing the technology your company uses is called a “digital transformation” for a reason – it’s an ongoing process that happens over time, rather than an instant snap of the fingers. Many businesses in sectors from health and life sciences to manufacturing are just beginning … Continue reading Making a Commitment to Digital Transformation Takes More Than You Think →