When it comes to marketing your small business, video might be the very best form of content to invest in.
According to Wevideo, video content supercharges your website in a multitude of ways:
- Google ranks pages with video content higher than those without.
- Videos increase time on site and decrease bounce rate.
- A video embedded or linked to in an email increases open rates and click-through in addition to reducing unsubscribe rates.
- Sites with video acquire more leads than those without.
Contrary to some blogs on the subject, video production can be a costly affair – Onemarketmedia estimated a baseline of $ 2,500 – $ 10,000 for a 2 to 3 minute video. Producing a marketing video in house may seem like a cheaper option, but good video requires more than an iPhone and Final Cut Pro: lighting, microphones, scripts, and set design are just some of the components of a production you need to account for if you want to make a splash with your video.
With all that said, don’t be discouraged! When factoring in lead generation and cost-per-sale, video content is affordable and well worth the investment.
Need some inspiration? Here are some of the best ways to leverage videos in a small business.
Storytelling: There’s no better way to craft and communicate the story and brand of your business than video. Being sincere, honest, and funny will leave people thinking about your business all day.
Product/Service Demo: This is a great content marketing strategy – outlining a complex product or service in a video. A plumber, for instance, can show their viewers how to fix their own pipes. Helpfulness gets shared!
Testimonials: Small businesses hugely benefit from integrating in with their communities. Consider community spotlights where you feature a recent client and ask them about their experience with your business.
Interviews: Most industries have authorities, and people are hungry for insider information from the experts.
Leave a comment below if you’ve used video successfully to promote your small business – or if you’re running with any of these ideas!
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