The Art of Storytelling: How Video Can Boost Your Business

by Paul Mauer December 25, 2015
December 25, 2015

When it comes to marketing your small business, video might be the very best form of content to invest in.

According to Wevideo, video content supercharges your website in a multitude of ways:

  • Google ranks pages with video content higher than those without.
  • Videos increase time on site and decrease bounce rate.
  • A video embedded or linked to in an email increases open rates and click-through in addition to reducing unsubscribe rates.
  • Sites with video acquire more leads than those without.

Contrary to some blogs on the subject, video production can be a costly affair – Onemarketmedia estimated a baseline of $ 2,500 – $ 10,000 for a 2 to 3 minute video. Producing a marketing video in house may seem like a cheaper option, but good video requires more than an iPhone and Final Cut Pro: lighting, microphones, scripts, and set design are just some of the components of a production you need to account for if you want to make a splash with your video.

With all that said, don’t be discouraged! When factoring in lead generation and cost-per-sale, video content is affordable and well worth the investment.

Need some inspiration? Here are some of the best ways to leverage videos in a small business.

Storytelling: There’s no better way to craft and communicate the story and brand of your business than video. Being sincere, honest, and funny will leave people thinking about your business all day.

Product/Service Demo: This is a great content marketing strategy – outlining a complex product or service in a video. A plumber, for instance, can show their viewers how to fix their own pipes. Helpfulness gets shared!

Testimonials: Small businesses hugely benefit from integrating in with their communities. Consider community spotlights where you feature a recent client and ask them about their experience with your business.

Interviews: Most industries have authorities, and people are hungry for insider information from the experts.

Leave a comment below if you’ve used video successfully to promote your small business – or if you’re running with any of these ideas!

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