Tim AsimosJuly 27, 2015 Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a mobile device. This trend will continue, therefore optimizing your email campaigns for mobile is no longer optional. The staggering growth in … Continue reading Optimizing Email Marketing for Mobile: 6 Things You Need to Consider
Alison MurdockJuly 25, 2015 If you’re like most small-to-medium business owners, you’re probably trying to accomplish a lot with a small team. You might have just a few people who split sales and marketing duties, or you might be trying to build a sales team or marketing team from the ground up. At the same … Continue reading 3 Things All Leaders Should Know About Data and Predictive Analytics
Seth ChatterleyJuly 23, 2015 What’s the best technique for marketing to millennials? When we need a question answered, many of us look to Professor Google. If you search “marketing to millennials,” you will be amazed at the number of hits you get. Everybody seems to have ideas about the topic, but there are no real … Continue reading 7 Things to Remember When Marketing to Millennials
Emma VasJuly 21, 2015 Let me start by saying “being in the C Suite” doesn’t even resonate with me. While it’s factual, it’s best not to believe that one is “in the C Suite.” That in itself is a recipe for disaster. And, I don’t even know that I would be able to cover everything … Continue reading 5 Things I’ve Learned in the C Suite
Miriam HaraJuly 20, 2015 To understand why I need what I need in a new hire, you have to understand the business. The advertising business isn’t just a job, it’s a way of life. Take it from me, it’s like no other business in the world. It’s not a tap you turn on and off. … Continue reading 7 Things I Absolutely Need in a New Creative Hire
Young Entrepreneur CouncilJuly 18, 2015 What is one thing all explainer videos should include? 1. Branding There are actually two mistakes that many businesses make in videos. The first is not telling a story. Your video needs to tell a little story that is easy to remember and simple for viewers to follow. Second, brand … Continue reading 12 Things All Explainer Videos Should Include
Ben SmithJuly 17, 2015 Kinda Fairly Extremely recently, we’ve talked some about A/B testing and the wonders it’ll do for your email marketing program. And while you can do A/B testing for a boatload of creative and design concepts with your emails, let’s focus more on perhaps the most important part of the email: the … Continue reading Subject Line Testing: 5 Things To Keep In Mind
Sahail AshrafJuly 9, 2015 Facebook is one of the true stars of business social media platforms. Sure, it can be argued that it works better for certain sectors and industries than it does for others, but on the whole, every business can gain mileage and traction out of the platform. It’s easy to get carried … Continue reading 3 Things You Must Do Before You Hit ‘Post’ On Facebook
Wendy Burt-ThomasJuly 6, 2015 If you’ve been scratching your head trying to understand why your website isn’t getting much traffic, keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. Here are the eight most common “missing links” in website design, development, and promotion, including tools to … Continue reading 8 Things Your Website Needs To Increase Traffic And Sales
John W HayesJuly 5, 2015 People don’t remember subscribing to your email list: This is why you’ve got to ensure your email campaigns remain relevant, engaging and timely. To your subscribers, everything else is spam, and you don’t want your subscribers to think you are a spammer. People like to report emails as spam when … Continue reading Eight Things You Forget When You Work In Email Marketing
