Ryan PinkhamAugust 2, 2015 If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a personal … Continue reading 10 Things You’re Missing Out On By Using A Personal Email Account To Do Your Email Marketing
Mary Ellen EllisJuly 29, 2015 Everyone has a blog. It seems like a requirement for every company’s website to have a blog with industry information, company updates, personal thoughts and whatever else seems to offer a chance to stuff keywords and get more page views. Before you create a blog for your business, there are … Continue reading 5 Things You Really Need to Know Before You Create a Blog for Your Business
Eric StrongJuly 29, 2015 I was recently asked this question and thought I would share my answer with you here. I have worked on over 200 explainer videos over my twelve years as a freelancer. I’m not claiming to have all the answers, but I have learned a thing or two over the years. There are … Continue reading What Makes a Great Explainer Video? – 3 Things Your Next Video Needs
Evan CumminsJuly 28, 2015 Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius. Meet … Continue reading 5 Things I Learned About PPC from My Fish
Tim AsimosJuly 27, 2015 Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a mobile device. This trend will continue, therefore optimizing your email campaigns for mobile is no longer optional. The staggering growth in … Continue reading Optimizing Email Marketing for Mobile: 6 Things You Need to Consider
Alison MurdockJuly 25, 2015 If you’re like most small-to-medium business owners, you’re probably trying to accomplish a lot with a small team. You might have just a few people who split sales and marketing duties, or you might be trying to build a sales team or marketing team from the ground up. At the same … Continue reading 3 Things All Leaders Should Know About Data and Predictive Analytics
Seth ChatterleyJuly 23, 2015 What’s the best technique for marketing to millennials? When we need a question answered, many of us look to Professor Google. If you search “marketing to millennials,” you will be amazed at the number of hits you get. Everybody seems to have ideas about the topic, but there are no real … Continue reading 7 Things to Remember When Marketing to Millennials
Emma VasJuly 21, 2015 Let me start by saying “being in the C Suite” doesn’t even resonate with me. While it’s factual, it’s best not to believe that one is “in the C Suite.” That in itself is a recipe for disaster. And, I don’t even know that I would be able to cover everything … Continue reading 5 Things I’ve Learned in the C Suite
Miriam HaraJuly 20, 2015 To understand why I need what I need in a new hire, you have to understand the business. The advertising business isn’t just a job, it’s a way of life. Take it from me, it’s like no other business in the world. It’s not a tap you turn on and off. … Continue reading 7 Things I Absolutely Need in a New Creative Hire
Young Entrepreneur CouncilJuly 18, 2015 What is one thing all explainer videos should include? 1. Branding There are actually two mistakes that many businesses make in videos. The first is not telling a story. Your video needs to tell a little story that is easy to remember and simple for viewers to follow. Second, brand … Continue reading 12 Things All Explainer Videos Should Include
