by Paul Morris November 21, 2015 Follow @SuperbDigitalNovember 21, 2015 When starting your own business, one of the most difficult hurdles for some is figuring out what steps to take to establish and secure a sufficient accounting system. Though hiring an accountant may not be feasible for your budget right away, here are ten things … Continue reading 10 Things An Accountant Will Tell You When You Start Your Own Business
by Barbara McKinney November 16, 2015November 16, 2015 As one of many important lead generation channels, email is every business’ best friend. Notwithstanding its function to develop buyer awareness, a simple email composed with clarity and directness in mind is enough to drag potential clients to the sales pipeline. But the act of composing an … Continue reading The 4 Worst Things You’ll Do In An Email Marketing Campaign
by Michelle Brammer November 13, 2015 Follow @eZangaMichelleNovember 13, 2015 “A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re … Continue reading A Few Things You Need to Know About Display Advertising
by George Dickson November 12, 2015November 12, 2015 Employee recognition is one of the most powerful employee engagement and retention tools you have at your disposal. It’s your key to leveling the playing field. Salary isn’t the only effective means of attracting, inspiring, and retaining star employees. It’s important, but its weakness is that it’s … Continue reading The 12 Things You Need For Successful Employee Recognition
Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Is your mobile tracking actually working? Columnist Craig Weinberg offers some insight into how you can capture the right data to help you know if you’re meeting your goals. Craig Weinberg on November 9, 2015 Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first … Continue reading First Things First: Get Your Mobile Tracking Right.
Rebecca LakeOctober 28, 2015 When you’re in your 20s, and trying to balance school with working and having a social life, you probably don’t have much time to focus on your finances. Before you’re ready to get a grip on your money, you might make a costly mistake or two along the way. Becoming financially … Continue reading 9 Things 20-Somethings Need To Do To Secure Their Finances
Larry KimOctober 28, 2015 Each day, Facebook handles 1.5 billion searches against the 2 trillion posts in its index. Facebook is still a ways off from Google’s 3.5 billion daily searches, but it’s an impressive figure nonetheless and puts Facebook right up there as far as search giants go. Of course, Facebook is only indexing … Continue reading 10 Things You Need to Know About the New Facebook Search
Brian BasilicoOctober 28, 2015 I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the www.BaconPodcast.com website. This has been accomplished in … Continue reading 5 Things You Should Be Measuring with Google Analytics
Mikita MikadoOctober 26, 2015 Your startup is growing, so it’s time to hire for a few new roles. You haven’t had much experience hiring, however — you built your current team with a few industry friends. But, now you want to adopt some solid HR practices so you can hire smart. Let’s start with the … Continue reading 10 Things You Need to Include in an Employment Contract
