Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality. Brent Sleeper on February 16, 2017 Marketers sometimes get a bad rap for not understanding the basics … Continue reading Three things marketers must do to keep CX real
Robert Gloer — February 10, 2017 Follow @IOUFinancial— February 10, 2017 Whether you are a startup or a seasoned company, small businesses rely on cash flow to stay in operation. Budgeting is the primary weapon a business owner has to control cash flow and predict possible shortfalls. If you want long-term success, you must maintain … Continue reading Business Budget Basics: 5 Things you MUST be Doing to Ensure Success
Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries. Andrew Shotland on February 14, 2017 If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you … Continue reading ‘Things to do near me’ SEO
Kevin George — February 13, 2017 Follow @imkevin_monk— February 13, 2017 In a place far far far away, there was an email marketer charting out his marketing strategy. He identified his target audience, chartered his lead generating process, prepared incentives and set up his marketing and automation email processes. His emails have been freshly off … Continue reading Avoid the (Spam) Trap! Things to Look at in Email Design and Coding
Dave Brock — February 11, 2017 Follow @davidabrock— February 11, 2017 Quickly, go to your email and look at the last 10 unsolicited prospecting emails you’ve received, I’ll wait until you come back……. Back already? Let me guess, every single one of those emails started with something similar to: “We are a world leading provider … Continue reading We Are The Very Best Company To Do These Things …
Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016 Think you know your social media? Take a look at a new infographic released this week from skilled.co, and you might find that you don’t know quite as much as you think. From global penetration rates to influence of purchasing decisions, this new social … Continue reading 115 Things You Never Knew About Social Media
Christopher Moore — February 9, 2017 Follow @cjmoore— February 9, 2017 With the increase in worldwide eCommerce, more merchants are realizing that global product sales can offer immense potential for business growth. It’s estimated that global online trade crossed the $ 1 trillion mark in 2015, with cross-border eCommerce accounting for around 20% of that … Continue reading International Shipping: Top 8 Things To Consider
15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading 15 Things You Need To Know About Programmatic Native
Heather R. Morgan — February 2, 2017 Follow @HeatherReyhan— February 2, 2017 Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you’re selling, the most important aspect of a cold email is figuring out how to instantly … Continue reading 7 Things That Influence Every Sales Email Strategy
Rahis Saifi — February 2, 2017 Follow @57rahis— February 2, 2017 The term Internet of things (IoT) refers to a system of interrelated computing devices, digital and mechanical machines, animals, objects or people that receive unique identifiers that enable them to transfer data across a network with no need for human-to-consumer or human-to-human interaction. A … Continue reading Does The Internet of Things Really Transform Business?
