by Brian Sutter December 13, 2015 Follow @SmallBizBrianDecember 13, 2015 Bad habits in communication, hiring, inventory management, accounting and other areas can destroy your business. Drop them and pick up these best practices instead. Business owners may not think these bad habits are affecting the financial success of their companies, but slowly—and surely—things will start … Continue reading How To Change These 8 Bad Business Habits Before They Break Your Company
Tag Archives: They
3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks. Jordan Kretchmer on December 11, 2015 This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of … Continue reading 3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
Top Marketing Trends in 2016 and What They Mean for Your Small Business
by VerticalResponse December 11, 2015 Follow @VR4SmallBizDecember 11, 2015 It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham. It’s also prediction season, and forecasters are prophesying everything from the next presidential election and football championship matchups … Continue reading Top Marketing Trends in 2016 and What They Mean for Your Small Business
Are Customer Reviews Promoting Your E-Business Like They Should?
Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand. Jeremy Smith on November 27, 2015 Unless you’re just back from an extended stay in some parallel universe, you … Continue reading Are Customer Reviews Promoting Your E-Business Like They Should?
Nobody Can Blog For You, but Maybe They Can Blog WITH You
by Linda Dessau November 21, 2015November 21, 2015 When you deliver a product or a service — whether you are a solo practitioner or you run a company, agency, firm, or clinic — your prospective customers and clients need to trust you. In business, trust always has been, and always will be, the killer app. … Continue reading Nobody Can Blog For You, but Maybe They Can Blog WITH You
7 Big Benefits of Giving Employees the Knowledge They Need
Tricia MorrisOctober 30, 2015 Many enterprise brands and organizations are becoming increasingly challenged by an information problem: too much information, compounded by trouble managing it and delivering it to employees. This typically leaves employees feeling the organization doesn’t offer much information at all, or if they do, that’s it not current or accessible. And whether … Continue reading 7 Big Benefits of Giving Employees the Knowledge They Need
Infographics: Why They Should Be In Every Marketer’s Tool Belt
Justin WongOctober 21, 2015 Written by Amanda Austen, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 percent of the information transmitted to our brains is visual data. Images, charts, and bursts of … Continue reading Infographics: Why They Should Be In Every Marketer’s Tool Belt
If You Build It, They WON’T Come.
Bob HutchinsSeptember 23, 2015 One hundred years ago, if you wanted to sell something, you had to build a store. People could walk into the store, see the product, and if they wanted to buy, they could buy. With the development of direct mail and toll-free numbers, you could forget the store. Just have a … Continue reading If You Build It, They WON’T Come.
Emoji: Hate Them or Love them, They Improve Your Company
Annekathrin HaseSeptember 21, 2015 The use of emoticons (aka emoji) in our everyday life has increased significantly during the last decade. The growing popularity of the social media and the need to share every moment of our lives on the internet has led to the development of a variety of expressive means that can help … Continue reading Emoji: Hate Them or Love them, They Improve Your Company
Win Your Customers Over Before They Even Open
Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open