by Tim Matthews January 3, 2016 Follow @timmatthewssvJanuary 3, 2016 I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh. The trope used to make me groan, but I’ve heard it so often that now I merely sigh and shake … Continue reading Startup Companies That Say They Do No Marketing Are Full of It
by BusinessVibes December 26, 2015 Follow @businessvibesDecember 26, 2015 Cash flow is the lifeblood of a freelance business. Getting paid on time is the most effective way to ensure that you have sufficient funds to continue working and maintain your current way of life. However, many freelancers fail to get paid by clients on a … Continue reading 10 Ways for Freelancers to Ensure They Get Paid on Time
by Sam Warren December 23, 2015 Follow @rankpayDecember 23, 2015 Affordability, my friends, is a highly subjective word. What may seem affordable to one business owner, might in turn seem outrageous and unreasonable to another. Further, what may seem affordable at the outset, may turn out to be costly if expected results aren’t obtained. In … Continue reading Affordable SEO Services Are Only as Good as the ROI They Deliver
by Sarah Burns December 21, 2015December 21, 2015 By now, you’ve likely seen or heard about buy buttons, which are a quick way for customers to purchase directly from search, social, and video platforms. How should digital marketers work with buy buttons this holiday season? First, let’s review the statistics. 202%. The year-over-year lift in … Continue reading Buy Buttons and What They Mean For You
by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by Holly Semanchick December 17, 2015December 17, 2015 We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google update, it’s something most users would now take for granted. Beginning with that simple plugin, Google unveiled … Continue reading A Brief History of Updates (and How They Affect SEO)
by Vasudha Veeranna December 14, 2015 Follow @http://drumup.io/December 14, 2015 Over the last couple of years the consumption of visual content, and hence its significance has been growing drastically. Between 2013 and 2014, the amount of videos in users’ newsfeeds has increased 3.6 times. But if producing videos isn’t ‘right-up-your-alley’ you’ll be glad to know … Continue reading Do Your Fans Like What They See? A Guide to Using Images on Facebook
by Brian Sutter December 13, 2015 Follow @SmallBizBrianDecember 13, 2015 Bad habits in communication, hiring, inventory management, accounting and other areas can destroy your business. Drop them and pick up these best practices instead. Business owners may not think these bad habits are affecting the financial success of their companies, but slowly—and surely—things will start … Continue reading How To Change These 8 Bad Business Habits Before They Break Your Company
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks. Jordan Kretchmer on December 11, 2015 This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of … Continue reading 3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
by VerticalResponse December 11, 2015 Follow @VR4SmallBizDecember 11, 2015 It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham. It’s also prediction season, and forecasters are prophesying everything from the next presidential election and football championship matchups … Continue reading Top Marketing Trends in 2016 and What They Mean for Your Small Business
