by Eyal Katz February 29, 2016 Follow @eyalk100February 29, 2016 Google is great. Really. From a search engine by a couple of college kids, it has turned into the all-knowing internet colossus it is today. We, as internet users and as publishers, depend quite a bit on Google. A lot of our traffic comes from … Continue reading What Are Publisher Coalitions and Why They are Killing Your RPM?
by Paul Mauer February 26, 2016February 26, 2016 Let’s face it: crafting a slogan that captures your company’s overall value proposition is hard. Making that proposition into a socially shareable hook is even harder. That’s where the concept of earned media comes in, or publicity you haven’t paid for that’s owned and created by a … Continue reading The Top 9 Wackiest Small Business Slogans…and Why They Work
by Andre W. Klein February 20, 2016 Follow @akleines2February 20, 2016 1.) Online business directories are very beneficial for small businesses. You just have to know how they work. An online directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched … Continue reading Online Business Directories – Are They of Any Use for Your Business?
by Paul Mauer February 11, 2016February 11, 2016 Look – SEO is important. In fact, it might be the most important tool in your marketing strategy. As we discussed HERE, the concept of SEO extends far beyond the mechanics of Google – it’s about being in front of your customers at every stage of their … Continue reading Is Someone Handling Your SEO? Make Sure They Can Answer These Top 5 Questions
by Elisa Gabbert January 26, 2016 Follow @egabbertJanuary 26, 2016 You know that feeling when you think you’ve come up with something new and brilliant and then you google it and find out it’s been said a hundred times before? That was me last week with the phrase “intent marketing.” Turns out I didn’t make … Continue reading Intent Marketing: The Life-Changing Magic of Giving People What They Want
by Jaime Nacach January 26, 2016 Follow @bloominariJanuary 26, 2016 Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you? Those are examples of a call to action (also known as a CTA). And … Continue reading You Probably Need More Call To Actions, But Do You Know What They Are?
by Saurabh Nangia January 25, 2016 Follow @nangia5January 25, 2016 Did you know that once you have established yourself as a trusted ecommerce platform, making more than 10 sales per day, about 60% of your efforts need to be directed towards customer retention? Not only does retention cost less than acquisition, it also enhances profitability. … Continue reading The Best Retention Strategies Used By ECommerce Giants And Why They Work
by Tim Matthews January 3, 2016 Follow @timmatthewssvJanuary 3, 2016 I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh. The trope used to make me groan, but I’ve heard it so often that now I merely sigh and shake … Continue reading Startup Companies That Say They Do No Marketing Are Full of It
by BusinessVibes December 26, 2015 Follow @businessvibesDecember 26, 2015 Cash flow is the lifeblood of a freelance business. Getting paid on time is the most effective way to ensure that you have sufficient funds to continue working and maintain your current way of life. However, many freelancers fail to get paid by clients on a … Continue reading 10 Ways for Freelancers to Ensure They Get Paid on Time
by Sam Warren December 23, 2015 Follow @rankpayDecember 23, 2015 Affordability, my friends, is a highly subjective word. What may seem affordable to one business owner, might in turn seem outrageous and unreasonable to another. Further, what may seem affordable at the outset, may turn out to be costly if expected results aren’t obtained. In … Continue reading Affordable SEO Services Are Only as Good as the ROI They Deliver
