Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now. Sanjay Dholakia on April 6, 2016 Historians of digital marketing will be hard-pressed to find another era when … Continue reading Just when marketers thought things couldn’t change any more, this report shows they will
by Tommy Wyher April 3, 2016April 3, 2016 Outsourcing is the phenomenon where you allocate certain tasks to not just an off-shore or on-shore location, but to a third-party company or freelancer. Generally speaking, it is exceptionally useful for small businesses with limited resources. For instance, outsourcing can provide various advantages including reduced costs, quality … Continue reading Different Parts of a Small Business to Outsource and How They Maximize Profits
by Jonny Rosen March 27, 2016 Follow @ohjonnyMarch 27, 2016 How many times have you or someone you know replied to a post on Facebook with, “I wish there could be a LOVE button for this!” Or maybe, when you read about something sad that’s happened to a friend or you want to react to … Continue reading Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy?
by Scott Barnett March 16, 2016 Follow @scottabarnettMarch 16, 2016 We recently posted an article about the top things to do in order to rank in SEO. 1st on the list was backlinks. If you are a hyperlocal digital publisher – serving up relevant and topical content about things going on in your community – … Continue reading What is a Backlink and Why Are They Important?
By Michael Georgiou March 15th, 2016 As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. Link building and outreaching are two ways in which a business can … Continue reading The Difference between Link Building & Outreach (and How They Work Together)
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
by Eyal Katz February 29, 2016 Follow @eyalk100February 29, 2016 Google is great. Really. From a search engine by a couple of college kids, it has turned into the all-knowing internet colossus it is today. We, as internet users and as publishers, depend quite a bit on Google. A lot of our traffic comes from … Continue reading What Are Publisher Coalitions and Why They are Killing Your RPM?
by Paul Mauer February 26, 2016February 26, 2016 Let’s face it: crafting a slogan that captures your company’s overall value proposition is hard. Making that proposition into a socially shareable hook is even harder. That’s where the concept of earned media comes in, or publicity you haven’t paid for that’s owned and created by a … Continue reading The Top 9 Wackiest Small Business Slogans…and Why They Work
by Andre W. Klein February 20, 2016 Follow @akleines2February 20, 2016 1.) Online business directories are very beneficial for small businesses. You just have to know how they work. An online directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched … Continue reading Online Business Directories – Are They of Any Use for Your Business?
by Paul Mauer February 11, 2016February 11, 2016 Look – SEO is important. In fact, it might be the most important tool in your marketing strategy. As we discussed HERE, the concept of SEO extends far beyond the mechanics of Google – it’s about being in front of your customers at every stage of their … Continue reading Is Someone Handling Your SEO? Make Sure They Can Answer These Top 5 Questions
