by Anthony BroveroAugust 9, 2016 Facebook hashtags can be a confusing topic for someone first getting into social media marketing. So we rounded up these fine social media experts to help clarify the hashtag’s role with Facebook marketing and what the appropriate uses are for your business. Social Media Experts Weigh In On The Facebook … Continue reading Facebook Hashtags: Where Do They Fit In Your Marketing Strategy?
by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got
by Taylor Pearson July 31, 2016 Follow @TaylorPearsonMeJuly 31, 2016 Man has suffered another loss in his more recent development inasmuch as the traditions which buttressed his behavior are now rapidly diminishing. No instinct tells him what he has to do, and no tradition what he ought to do; sometimes he does not even know … Continue reading Effectual Reasoning: The Little Known Method Entrepreneurs Use to Figure Out What They Want
by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Laura Collins on July 20, 2016 Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination … Continue reading Expanded Text Ads: Are they living up to the hype?
by Dale Keipert July 18, 2016 Follow @360InteractiveJuly 18, 2016 Reading Time: 3 minutes With all of the talk these days about marketing automation, which uses email as one of its primary channels, I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam … Continue reading Why They Unsubscribe
By Jonny Ross July 18th, 2016 Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build long term relationships with potential clients and customers online. … Continue reading Famous Content Marketers Tell How They Generate Ideas
by John Motavalli, Columnist, June 29, 2016 As mobile advertising is poised to overtake desktop revenue next year, one advantage is clearly evident — the ability to micro-target a mobile ad. It’s long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Continue reading Target Google: How To Hit Customers Where They Shop
by Erika Dickstein June 29, 2016 Follow @springinsightJune 29, 2016 You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt … Continue reading Email Marketing: They Really Aren’t that Into Me
by Chris Monaco May 21, 2016May 21, 2016 The availability of choice and supply and demand are hallmarks of any customer marketplace, and asset management is no different, as the industry is quickly becoming one that offers as much variety as those that sell mobile devices or caffeinated beverages. With an expected peak of $ … Continue reading Give the People What They Want: Multi-Asset Investments
