Tag Archives: They

Target Google: How To Hit Customers Where They Shop

by John Motavalli, Columnist, June 29, 2016 As mobile advertising is poised to overtake desktop revenue next year, one advantage is clearly evident — the ability to micro-target a mobile ad. It’s long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Continue reading Target Google: How To Hit Customers Where They Shop →

Email Marketing: They Really Aren’t that Into Me

Email Marketing

by Erika Dickstein June 29, 2016 Follow @springinsightJune 29, 2016 You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt … Continue reading Email Marketing: They Really Aren’t that Into Me →

Give the People What They Want: Multi-Asset Investments

Career Development

by Chris Monaco May 21, 2016May 21, 2016 The availability of choice and supply and demand are hallmarks of any customer marketplace, and asset management is no different, as the industry is quickly becoming one that offers as much variety as those that sell mobile devices or caffeinated beverages. With an expected peak of $ … Continue reading Give the People What They Want: Multi-Asset Investments →

PPC vs. SEO: Why Can’t They Be Friends?

SEO PPC Marketing

by Wendy Lindars May 3, 2016 Follow @enx2marketingMay 3, 2016 Just as web designers and SEO specialists can go head to head on issues, the same can be said about PPC and SEO people. For those who don’t know, PPC is short of pay-per-click campaigns. These are the ads that you see on search engines … Continue reading PPC vs. SEO: Why Can’t They Be Friends? →

5 Smart E-Commerce Entry Popup Examples and Why They Work

eCommerce Strategies

by Jordan Lore April 13, 2016April 13, 2016 Popups work. So let’s just fast forward through all that “popups are so annoying and can’t actually work!” malarkey, can we? Aweber found in one case study that switching to a popup form compared to a sidebar form increased email sign-ups by 1,375%. If you want a … Continue reading 5 Smart E-Commerce Entry Popup Examples and Why They Work →

The Science of Compounding Blog Posts and How They Boost Your Traffic

Blogging Optimization

by Juli Durante April 12, 2016April 12, 2016 There are two kinds of blog posts: the standard, run-of-the-mill posts that perform reasonably well but don’t bring traffic to your website long-term and the shiny gems that bring in more and more visits over time. Those “shiny gems” are called “Compounding Blog Posts”. Instead of decaying, … Continue reading The Science of Compounding Blog Posts and How They Boost Your Traffic →

What they don’t tell you about SEO

Marketing Guide

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. Matthew Barby on April 8, 2016 SEO … Continue reading What they don’t tell you about SEO →

Just when marketers thought things couldn’t change any more, this report shows they will

Marketing Guide

Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now. Sanjay Dholakia on April 6, 2016 Historians of digital marketing will be hard-pressed to find another era when … Continue reading Just when marketers thought things couldn’t change any more, this report shows they will →

Different Parts of a Small Business to Outsource and How They Maximize Profits

Outsourcing

by Tommy Wyher April 3, 2016April 3, 2016 Outsourcing is the phenomenon where you allocate certain tasks to not just an off-shore or on-shore location, but to a third-party company or freelancer. Generally speaking, it is exceptionally useful for small businesses with limited resources. For instance, outsourcing can provide various advantages including reduced costs, quality … Continue reading Different Parts of a Small Business to Outsource and How They Maximize Profits →

Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy?

Facebook Marketing

by Jonny Rosen March 27, 2016 Follow @ohjonnyMarch 27, 2016 How many times have you or someone you know replied to a post on Facebook with, “I wish there could be a LOVE button for this!” Or maybe, when you read about something sad that’s happened to a friend or you want to react to … Continue reading Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy? →