Tag Archives: They

PPC vs. SEO: Why Can’t They Be Friends?

by Wendy Lindars May 3, 2016 Follow @enx2marketingMay 3, 2016 Just as web designers and SEO specialists can go head to head on issues, the same can be said about PPC and SEO people. For those who don’t know, PPC is short of pay-per-click campaigns. These are the ads that you see on search engines … Continue reading PPC vs. SEO: Why Can’t They Be Friends? →

5 Smart E-Commerce Entry Popup Examples and Why They Work

eCommerce Strategies

by Jordan Lore April 13, 2016April 13, 2016 Popups work. So let’s just fast forward through all that “popups are so annoying and can’t actually work!” malarkey, can we? Aweber found in one case study that switching to a popup form compared to a sidebar form increased email sign-ups by 1,375%. If you want a … Continue reading 5 Smart E-Commerce Entry Popup Examples and Why They Work →

The Science of Compounding Blog Posts and How They Boost Your Traffic

Blogging Optimization

by Juli Durante April 12, 2016April 12, 2016 There are two kinds of blog posts: the standard, run-of-the-mill posts that perform reasonably well but don’t bring traffic to your website long-term and the shiny gems that bring in more and more visits over time. Those “shiny gems” are called “Compounding Blog Posts”. Instead of decaying, … Continue reading The Science of Compounding Blog Posts and How They Boost Your Traffic →

What they don’t tell you about SEO

Marketing Guide

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. Matthew Barby on April 8, 2016 SEO … Continue reading What they don’t tell you about SEO →

Just when marketers thought things couldn’t change any more, this report shows they will

Marketing Guide

Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now. Sanjay Dholakia on April 6, 2016 Historians of digital marketing will be hard-pressed to find another era when … Continue reading Just when marketers thought things couldn’t change any more, this report shows they will →

Different Parts of a Small Business to Outsource and How They Maximize Profits

Outsourcing

by Tommy Wyher April 3, 2016April 3, 2016 Outsourcing is the phenomenon where you allocate certain tasks to not just an off-shore or on-shore location, but to a third-party company or freelancer. Generally speaking, it is exceptionally useful for small businesses with limited resources. For instance, outsourcing can provide various advantages including reduced costs, quality … Continue reading Different Parts of a Small Business to Outsource and How They Maximize Profits →

Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy?

Facebook Marketing

by Jonny Rosen March 27, 2016 Follow @ohjonnyMarch 27, 2016 How many times have you or someone you know replied to a post on Facebook with, “I wish there could be a LOVE button for this!” Or maybe, when you read about something sad that’s happened to a friend or you want to react to … Continue reading Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy? →

What is a Backlink and Why Are They Important?

SEO Backlinking

by Scott Barnett March 16, 2016 Follow @scottabarnettMarch 16, 2016 We recently posted an article about the top things to do in order to rank in SEO. 1st on the list was backlinks. If you are a hyperlocal digital publisher – serving up relevant and topical content about things going on in your community – … Continue reading What is a Backlink and Why Are They Important? →

The Difference between Link Building & Outreach (and How They Work Together)

Inbound Marketing

By Michael Georgiou March 15th, 2016 As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. Link building and outreaching are two ways in which a business can … Continue reading The Difference between Link Building & Outreach (and How They Work Together) →

Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line

eCommerce Metrics

by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line →