by Elisa Gabbert January 26, 2016 Follow @egabbertJanuary 26, 2016 You know that feeling when you think you’ve come up with something new and brilliant and then you google it and find out it’s been said a hundred times before? That was me last week with the phrase “intent marketing.” Turns out I didn’t make … Continue reading Intent Marketing: The Life-Changing Magic of Giving People What They Want
by Jaime Nacach January 26, 2016 Follow @bloominariJanuary 26, 2016 Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you? Those are examples of a call to action (also known as a CTA). And … Continue reading You Probably Need More Call To Actions, But Do You Know What They Are?
by Saurabh Nangia January 25, 2016 Follow @nangia5January 25, 2016 Did you know that once you have established yourself as a trusted ecommerce platform, making more than 10 sales per day, about 60% of your efforts need to be directed towards customer retention? Not only does retention cost less than acquisition, it also enhances profitability. … Continue reading The Best Retention Strategies Used By ECommerce Giants And Why They Work
by Tim Matthews January 3, 2016 Follow @timmatthewssvJanuary 3, 2016 I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh. The trope used to make me groan, but I’ve heard it so often that now I merely sigh and shake … Continue reading Startup Companies That Say They Do No Marketing Are Full of It
by BusinessVibes December 26, 2015 Follow @businessvibesDecember 26, 2015 Cash flow is the lifeblood of a freelance business. Getting paid on time is the most effective way to ensure that you have sufficient funds to continue working and maintain your current way of life. However, many freelancers fail to get paid by clients on a … Continue reading 10 Ways for Freelancers to Ensure They Get Paid on Time
by Sam Warren December 23, 2015 Follow @rankpayDecember 23, 2015 Affordability, my friends, is a highly subjective word. What may seem affordable to one business owner, might in turn seem outrageous and unreasonable to another. Further, what may seem affordable at the outset, may turn out to be costly if expected results aren’t obtained. In … Continue reading Affordable SEO Services Are Only as Good as the ROI They Deliver
by Sarah Burns December 21, 2015December 21, 2015 By now, you’ve likely seen or heard about buy buttons, which are a quick way for customers to purchase directly from search, social, and video platforms. How should digital marketers work with buy buttons this holiday season? First, let’s review the statistics. 202%. The year-over-year lift in … Continue reading Buy Buttons and What They Mean For You
by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by Holly Semanchick December 17, 2015December 17, 2015 We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google update, it’s something most users would now take for granted. Beginning with that simple plugin, Google unveiled … Continue reading A Brief History of Updates (and How They Affect SEO)
by Vasudha Veeranna December 14, 2015 Follow @http://drumup.io/December 14, 2015 Over the last couple of years the consumption of visual content, and hence its significance has been growing drastically. Between 2013 and 2014, the amount of videos in users’ newsfeeds has increased 3.6 times. But if producing videos isn’t ‘right-up-your-alley’ you’ll be glad to know … Continue reading Do Your Fans Like What They See? A Guide to Using Images on Facebook
