How do you achieve higher yield in programmatic? Columnist Rob Rasko digs deep into two “non-secrets” to bring you programmatic wisdom. Rob Rasko on July 10, 2015 Bornfree / Shutterstock.com “No. Try not. Do … or do not. There is no try.” -Yoda As more publishers adopt programmatic best practices and become aces in optimization, … Continue reading There Are No More Secrets Left In Programmatic, Only Work To Be Done
Kathy Richardson-MauroJune 25, 2015 Business owners generally believe the only way to monetize their business transition is via a third party sale. While this may be one option, it is not usually the only one. The external sale may, however, become the default option if an owner fails to properly prepare and plan for the … Continue reading Is There More Than One Way to Monetize Your Business Transition?
Mark SchaeferJune 15, 2015 Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on … Continue reading There Is No Community On Social Media
Lucy HollowayJune 3, 2015 The way in which consumers shop and access information is a totally different animal to what it was 10 years ago. The world has changed, and so have customers, no longer forced to accept what is imposed on them by industry. Gen Y in particular is keen to find the best … Continue reading May Contain Trace Amounts of Nuts – Cheap Online Multi-Channel Technologies, It’s a Jungle Out There
Mark SchaeferMay 19, 2015 This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to … Continue reading Is There A Place For Social Media In A Boring Business?
Govind AgarwalMay 2, 2015 Well, that might come across as a real tricky question. Picture this: blogging about your favorite topic everyday and not getting the visibility you deserve. Feels like your efforts are not getting noticed, right? All thanks to the Internet world, you can now combat the problem! The varied platforms ensure that … Continue reading Get your Blog Posts Out There!
Darnelle O’BrienApril 8, 2015 In February last year, LinkedIn opened its publishing platform: LinkedIn Pulse to the public. It’s now rolled out access to the masses and you can publish your own posts via the LinkedIn platform. Some clients have been self-posting their delicious content via Pulse for a few months now. While they happily … Continue reading How To Get Your Finger On The LinkedIn Pulse, And Keep It There
William YatesApril 5, 2015 Way back, when I first started in the marketing sector in London UK, one of the first tasks I was involved with at the agency I worked with was the production of a series of ultra-high quality brochures for one of our global clients. Two years after completing this project, I … Continue reading Marketing Performance Analytics: Hello. Is There Anybody Out There?
Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data. David Rodnitzky on March 10, 2015 Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to no cost. This article … Continue reading All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
Kathy SteeleMarch 3, 2015 I have never felt that being a woman in business has hindered my success. Actually, I consider it an advantage. I have been the lone woman in the boardroom on many occasions, and instead of feeling like the odd “woman” out, I have always been treated respectfully. Men have played a … Continue reading Women VS. Men in Business: Is There a Difference?
