When others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. Sarah C. Weiss on July 14, 2025 Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” … Continue reading Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now
By Alex Nurse, Alessia Calafiore, and Richard J. Dunning—The Conversation February 23, 2023 Conspiracy theories aren’t a new thing, and for as long as they’ve been around they’ve ranged from the benign to the absurd. From the six moon landings being faked to the Earth being flat, to our ruling class being lizards, we’ve … Continue reading Why the 15-minute city is fueling a ludicrous conspiracy theory
By Sam Becker September 15, 2022 Many people likely turn to their family members or friends for help when starting a job search. But according to a new study, which looked at how social media and the labor market mesh, it may be more beneficial to skip over our strong connections and consider those on … Continue reading Job seekers: A 50-year-old social theory could be the key to your success on LinkedIn
My Great Peel Back And Replacement Theory by Joe Mandese @mp_joemandese, May 20, 2022 As far as replacement theories go, I’m going to postulate one that could go a long way toward preventing the spread of hateful information fueling the kind of anger that has contributed to racist White Supremacist terrorism. I call it a … Continue reading My Great Peel Back And Replacement Theory
Brian Basilico October 7, 2021 Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I’m talking about today has … Continue reading Critical R.A.C.E. Theory and How To Win With YOUR Business
Samar Birwadker — August 4, 2019 Follow @samarbee — August 4, 2019 If you’re not applying the job fit theory to every position you’re considering, you risk accepting a job you’re not fit for. Your personality impacts everything you do. What clothes you wear, who you’re friends with, and, stay with me now, even what … Continue reading Are You Looking at the Job Fit Theory When Applying for Jobs?
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Annette Franz — January 14, 2019 Follow @annettefranz — January 14, 2019 Sleeping (not dead!) horse image courtesy of Pixabay I challenge you think about things differently in 2019. What got us here won’t get us there, right? I recently came across The Tribal Wisdom of the Dakota Indians, a 1999 article in the Guardian, … Continue reading Resurrecting the Dead Horse Theory
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 Emails are a convenience in the modern times. Right from registering your account at a social media to getting your fresh scoop of the global news, emails are your passport to the digital world. Ever wondered what brought about this revolution? Why the number … Continue reading The Theory of Email Evolution [Infographic]
by Larry KimAugust 21, 2016 I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: … Continue reading How to Apply Game Theory in PPC Marketing
