March 14, 2026 The futurist who helped define tech trend reports just killed them (literally) BY Max Ufberg Unless you spend your time in boardrooms and C-suites, there’s a decent chance you’ve never heard of the Future Today Strategy Group (FTSG). There’s also a better than decent chance you’ve encountered its influence. Every year the consulting … Continue reading The futurist who helped define tech trend reports just killed them (literally)
February 16, 2026 New tax rules are in effect this season—and many filers don’t know about them
Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. By Tom Leonard January 8, 2026 Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our … Continue reading 3 incrementality testing mistakes — and how to avoid them
Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it. Annette Franz on December 4, 2025 Most organizations talk a good game about loyalty, but miss the moment of truth: what happens when someone walks away. Whether it’s a customer canceling a contract or a valued employee … Continue reading Winning back customers requires fixing what drove them away
August 31, 2025 3 management styles that beat out aggressive leadership, and how to master them BY Maria Brinck Assertiveness, dominance, competition, risk-taking: these are the hallmarks of traditional leadership models, and they’re overwhelmingly associated with men. From corporate boardrooms to political offices, the archetype of a “strong” leader has been built around commanding voices, hardliner … Continue reading 3 management styles that beat out aggressive leadership, and how to master them
August 26, 2025 Nearly half of employees say a bad onboarding made them want to quit BY Sarah Bregel When it comes to starting a new job, first impressions matter. That’s especially true when it comes to the impression a company makes on new hires during onboarding procedures. According to new research, onboarding procedures such as … Continue reading Nearly half of employees say a bad onboarding made them want to quit
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025 Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out
Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline. Sean Nowlin on July 31, 2025 CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Throw in B2B’s long sales cycle, … Continue reading 4 CTV challenges for B2B and how to overcome them
When others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. Sarah C. Weiss on July 14, 2025 Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” … Continue reading Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now
Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025 Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them
