by Mike Parry February 13, 2016February 13, 2016 MINI have been going through a rebranding process for a while now and it seems to be a phased approach happening gradually. It’s no surprise their emails have gone through some changes as well to mirror this transition, so I’m going to be focusing on one of … Continue reading How MINI Have Changed Their Emails During a Rebrand
by Michael Brady February 12, 2016 Follow @MichaelBraydyFebruary 12, 2016 Let’s start this one with some ironic examples… 1. Modest expectations Being in a leading position means having certain expectations regarding to the people who work for you. You should not set these expectations too high since you are more likely to be disappointed if … Continue reading Create Super Employees – How Your Expectations Affect Their Performance
by Tukan Das February 8, 2016 Follow @tdasFebruary 8, 2016 From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to … Continue reading 5 Ways Social Media Helps Brands Personalize Their Marketing
By Jessica Davis|2016-01-31T14:11:21+00:00February 4th, 2016|Social Media Marketing|0 Comments Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in … Continue reading 15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox
by Brian Lang February 3, 2016 Follow @sbizideasblogFebruary 3, 2016 Last year, Twitter made a controversial decision to shut down the API that allowed most Twitter buttons to display tweet counts on their web pages. Many webmasters and social media managers expressed their frustration and protested the decision, but Twitter still decided to shut down … Continue reading How Webmasters Can Get Their Twitter Share Counts Back
by Jonathan Yefet January 29, 2016 Follow @DirectIQJanuary 29, 2016 Are you an email marketer? Chances are that you are if you’re reading this post. But… are you an email marketer that split tests? Chances are that you are not… this according to a new study by the folks at Phrasee. They conducted an awesome … Continue reading Email Marketers Are Not Split Testing to Their Advantage (Study)
by Paul Morris January 25, 2016 Follow @SuperbDigitalJanuary 25, 2016 Let’s face it: There are some aspects of business that are just down-right boring. For many business owners, processing payroll is one of these things. But does that mean you should hand it over to someone else? Maybe. For businesses both big and small, outsourcing … Continue reading Everything a Business Owner Needs to Know Before Outsourcing Their Payroll
by Nikhil Sharma January 22, 2016 Follow @mrsharmaJanuary 22, 2016 The beauty industry is one of the most competitive industries out there. Companies are constantly striving to capture the attention of consumers. If not, their competition could easily steal away their temperate customers on the next trip to the mall or drugstore while walking down … Continue reading How a Beauty Company Doubled Their Revenue With Programmatic Advertising
by Bill Achola January 15, 2016 Follow @billacholaJanuary 15, 2016 Small businesses drive the market and have a huge potential for growth. However, this potential is barely realized because most small businesses do not have the right tools and resources. There is a huge consumer population out there waiting to be tapped into. Even just … Continue reading How Small Businesses Are Using Software Tools to Increase Their Conversion Rates
by Carolyn Berk January 7, 2016 Follow @CarolynBerkJanuary 7, 2016 If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. … Continue reading 3 Reasons Why Marketers Must Retarget Their Social Ads
