Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases. Tim Peterson on May 31, 2016 Neirfy / Shutterstock.com No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on … Continue reading Instagram will tell brands how many times their organic posts are shown
by Warren Knight May 27, 2016 Follow @warrenknightMay 27, 2016 72% OF ALL INTERNET USERS ARE NOW ON SOCIAL MEDIA BUT HOW MANY OF THE 72% REALLY, TRULY UNDERSTAND HOW TO USE EACH SOCIAL NETWORK TO ITS FULLEST POTENTIAL? For this week’s blog, I wanted to do something different. I tend to use my Friday … Continue reading 5 Social Media Experts Share Their Secrets To Success
by Sally McGraw May 11, 2016May 11, 2016 When I first launched my newsletter, a couple blog readers asked why I felt the need to add yet another task to my plate. At the time, I was posting twice per day, active on Twitter, Facebook, and Pinterest, writing for a half dozen publications, … Continue reading 5 Ways Bloggers Can Leverage Their Newsletters
by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
by Juliet Carnoy April 8, 2016 Follow @julietcarnoyApril 8, 2016 The title “community manager” can be confusing. For a job position that’s existed for years, it’s still seen as an enigma in some corners. The confusion may be due to the vagueness of the title, which doesn’t detail the wide variety of hats that community … Continue reading Successful Community Managers Share the Secrets of Their Trade
by Young Entrepreneur Council April 1, 2016 Follow @YECApril 1, 2016 What’s one thing I’m doing wrong if my e-commerce business frequently sees customers abandon their shopping carts? 1. You’re Not Breaking the Checkout Process Into Bite-Sized Steps Your conversions will increase if you break up your checkout process into bite-sized chunks, so that each … Continue reading 11 Reasons Your Customers Are Abandoning Their Online Shopping Carts
by Jim Haudan March 22, 2016 Follow @jhaudanMarch 22, 2016 Are you a good storyteller? If not, it could be holding you back at work. Anyone with aspirations of being a great leader, someone who inspires others to work together and give their all to a joint mission, needs to be able to tell a … Continue reading Leaders Aren’t Telling the Stories Their People Care About
Majority say that their feedback is ignored by enterprises. Greg Sterling on March 21, 2016 Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user … Continue reading Survey: More than half of customers will defect unless their feedback is recognized
by Warren Tanner March 12, 2016 Follow @warrentannerMarch 12, 2016 For high-performance organizations, there’s a strong link between employees who take ownership, having a culture of accountability, and having a high trust workplace. All three are critical to embed into the culture and values of an organization. Here are a couple key ways to accomplish … Continue reading How to Help Employees Take Ownership Over Their Work
Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US. Tim Peterson on March 8, 2016 Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then … Continue reading Pinterest lets brands target ads to people in their customer databases
