Liz Kislik — May 10, 2020 As a consultant and executive coach, I try to listen very carefully to what people are saying. I listen to understand their concerns, gain deeper insights into who they are as individuals, and find the clues to help me understand the structures and power dynamics of their organizations. My … Continue reading How to Help People Bring Their Whole Selves to Work
Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise
Vartika Kashyap — April 24, 2020 Who would have thought just a few weeks ago that so many nations would come to a standstill (almost) due to the rapid spread of the pandemic i.e. COVID-19. Life is no more about getting dressed for the office in the morning, spending a long time commuting, working with … Continue reading 12 Best Work From Home Tools For Those Who Want to Make Their Work Count
Deborah Sweeney — April 24, 2020 Studies have shown that 90% of American businesses are family-owned or controlled. Mom-and-pop shops are vital to their communities and the economy. Amid COVID-19, small businesses are hard at work adapting and pivoting their services and offerings for customers. One key area brick and mortar storefronts have been focused … Continue reading 3 Simple Ways Brick and Mortar Storefronts Can Expand Their Online Footprint
MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our … Continue reading Martech teams devote most of their time to automation, campaign management tools
Ankush Mahajan — April 20, 2020 Today, the business world has become the most competitive and challenging phenomenon. Information Technology is the key factor of change. Quality presentation and unique graphic designing have become the necessity to grow the business and to develop an image in the local market, domestic market, or global market. Graphic … Continue reading How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a Small Budget?
TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote. Amy Gesenhues on April 10, 2020 Before the coronavirus outbreak, Daryl McNutt, senior vice president of marketing for TapClicks, and his team members worked in different offices across the country, with some who … Continue reading Marketing teams are finding out what their martech can do right now
Ashley Hill — March 13, 2020 Have you tried segmenting your email marketing campaigns yet? It’s an effective way to convert leads into paying customers. This wave of personalization is sweeping the online marketing field—because it works. This increase in personalization is also why you are receiving more and more marketing emails with your name … Continue reading The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas
Rich Butkevic — March 5, 2020 Small businesses often grow chaotically and organically at the start. When there’s a task that needs to be completed, the owner or manager just picks it up and does it. But as a business grows larger, it becomes necessary to have more substantial business processes. Otherwise it becomes very … Continue reading 14 Ways a Small Business Can Level Up Their Project Management Game
Larisa Bedgood — February 25, 2020 Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing … Continue reading Where are Enterprise Marketers Allocating Their Budgets?
