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LinkedIn lets Page owners view, sort, learn more about their followers

LinkedIn Pages

Pages also now have an ‘Events’ tab for to feature their (virtual) events. Ginny Marvin on September 2, 2020 LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, … Continue reading LinkedIn lets Page owners view, sort, learn more about their followers →

4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience

Financial Services

Brian Johnson July 10, 2020 Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping up their omnichannel strategies to deliver the most seamless customer experience. Customers expect the ability to jump from one platform to … Continue reading 4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience →

Video Closes the Distance Between Brands and Their Audience

Video Strategy

Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience →

11 Top Strategies Entrepreneurs Can Use to Up Their Twitter Game

Entrepreneur Tools

Young Entrepreneur Council June 25, 2020 For the busy entrepreneur looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable … Continue reading 11 Top Strategies Entrepreneurs Can Use to Up Their Twitter Game →

Don’t kick SMBs to the curbside – for many, it’s their new lifeline

Marketing Guide

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline →

Brands need to add new chapters to their crisis marketing playbook

Crises Management

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook →

7 Mistakes Entrepreneurs Make During the Nascent Stage of their Startups

Entrepreneur Mistakes

Anjan Pathak — May 20, 2020 The year 2020 marked the end of an amazing decade. A decade where we all witnessed the emergence of new businesses that changed how we humans functioned. Be it related to how we worked, how we traveled, or how we bought our daily amenities everything became interconnected and much … Continue reading 7 Mistakes Entrepreneurs Make During the Nascent Stage of their Startups →

When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales

SEO Strategy

Jeffrey Mirro — May 20, 2020 The field of search engine optimization is one that is continually growing and evolving. As the world of digital marketing expands, new principles become increasingly important within the field of SEO. Voice search optimization, commonly referred to as VSO, is one of these principles that is becoming increasingly popular … Continue reading When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales →

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