Tag Archives: That’s

“Good Will Toward Men”: The Strategy That’s Not Just for Christmas

by Jonathan Bright December 21, 2015 Follow @SoutherlyCommsDecember 21, 2015 The pressure of a positive image directly affecting the bottom line is driving this digital economy Normally for the Christmas-themed article I’d wonder how I’m supposed to make the link between content marketing and Christmas. Something, something, mince pie. How do you write a Yule … Continue reading “Good Will Toward Men”: The Strategy That’s Not Just for Christmas →

How to Find the Social Media Outlet That’s Best for YOUR Business

Social Media Utilization

by Brian Sutter November 18, 2015 Follow @SmallBizBrianNovember 18, 2015 The best social media outlets are the one your customers use. Learn how to find them and build engagement via today’s popular platforms. Traditional word of mouth, with one person talking to another, only goes so far in today’s business world. Thankfully, word of mouth … Continue reading How to Find the Social Media Outlet That’s Best for YOUR Business →

Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment

Digital Marketing

Matthew MacQuarrieNovember 3, 2015 Recently, I’ve blogged a little bit about the limitations I see with social media marketing. Those posts seemed to have resonated with a number of entrepreneurs who are—I think—a little bit frustrated with the state of online advertising, which doesn’t seem to offer quite the same bang for buck it did … Continue reading Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment →

SEO For Your RESUME? Yep, That’s Right, SEO For Your Resume!

Career Development

Ryan WinnerJune 13, 2015 What Gets Your Resume to the Hiring Manager? Do you ever wonder how long it will take to get a call from companies once you have submitted your resume? I know I did! You want to hear back from the one that you know is the BEST for you – sometimes … Continue reading SEO For Your RESUME? Yep, That’s Right, SEO For Your Resume! →

Your Email Open Rate Is High? That’s Nice

Email Marketing

Cara HarshmanFebruary 27, 2015 Email is a core part of marketing because it works. The volume of marketing email I receive (therefore, unsubscribe to) has increased a lot over the past year and will probably continue to do so. Fifty-nine percent of marketers plan to increase their email marketing budgets in 2015 (source: Salesforce Pardot). … Continue reading Your Email Open Rate Is High? That’s Nice →

The Enewsletter: Sharpen Up The Tool That’s Still Your Internal Comms Best Friend

Email Marketing

Angela Everitt December 23, 2014 Remember the days when email was ‘the future’? The absolute harbinger of greater efficiency in the workplace? In recent years there has been a bit of a backlash against the humble email – many commentators trumpeting its demise cite findings from a study by Loughborough University that suggest it … Continue reading The Enewsletter: Sharpen Up The Tool That’s Still Your Internal Comms Best Friend →