Contributor Evan Magliocca explains how retailers must approach customer loyalty — you’ve got to give it to get it. Evan Magliocca on June 25, 2018 Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In … Continue reading Loyalty is more than marketing, it’s a mindset
Matt Stoyka — May 29, 2018 — May 29, 2018 Changing the technology your company uses is called a “digital transformation” for a reason – it’s an ongoing process that happens over time, rather than an instant snap of the fingers. Many businesses in sectors from health and life sciences to manufacturing are just beginning … Continue reading Making a Commitment to Digital Transformation Takes More Than You Think
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Jim Yu on May 29, 2018 Whether spoken, typed or tapped, search queries are the medium through … Continue reading Search is more than Google: Mastering vertical search optimization
Dina Ely — May 18, 2018 — May 18, 2018 A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now … Continue reading SEO Is Way Easier Than You Think – Here’s Why
Brian Basilico — May 9, 2018 Follow @bbasilico — May 9, 2018 Coffee Talk So this morning I had a coffee with a potential client. He’s actually somebody I met through networking locally and he decided to contact me after reading some of my stuff online and said, “Hey, let’s get together and have a … Continue reading This Is Why Digging A Well Will Make You More Money Than Buying A Faucet
More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase by Laurie Sullivan @lauriesullivan, April 23, 2018 People who embrace voice search aren’t using it to shop. Some 71.5% say they have never used voice search to make a purchase. This marks a sharp reversal from findings in a survey conducted … Continue reading More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase
Google Launches Outstream Video Ads To Play On Sites Other Than YouTube by Laurie Sullivan @lauriesullivan, April 18, 2018 Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a … Continue reading Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve
Less Than Minimum Wage — Way Less by Joe Mandese @mp_joemandese, March 30, 2018 Two months ago, Publicis Chief Growth Officer Rishad Tobaccowala rocked the ad industry when he made a couple of seemingly innocuous statements during an interview at an industry conference. They included what some have seen as an aggressive projection: The supply … Continue reading Less Than Minimum Wage — Way Less
Dave Brock — March 12, 2018 Follow @davidabrock — March 12, 2018 geralt / Pixabay It’s clear that activity drives results—or at least it should. We all know that orders and revenue is a trailing metric. The danger of focusing on end results is that by the time you can report them, it’s too late … Continue reading “Focus On Activity More Than Results”
