Mariah Curtis — April 22, 2020 During this pandemic, it is critical that businesses are online. Having an online presence can help you build an audience, connect with your customers, and keep them updated on your day to day activities, as well as hours of operation. If you’re not online, how else can your … Continue reading The Importance of Having an Online Presence is Crucial Now More Than Ever
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Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon. Greg Sterling on April 22, 2020 Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews … Continue reading Fake reviews problem is much worse than people know
Local Businesses Are Better Marketers Than National Advertisers
Local Businesses Are Better Marketers Than National Advertisers by Maarten Albarda , Featured Contributor, April 17, 2020 So, how are you doing? Me? Well, I have been working from home since 2013, so that part of our new society is not really new to me. My wife worked from home for a long time as … Continue reading Local Businesses Are Better Marketers Than National Advertisers
As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever
John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever
5 Reasons Why Product Experience is More Important Now Than Ever
Ganesh Subramanian — March 25, 2020 It’s times like these that really put what’s important into perspective. Nick recently wrote a great post detailing five major reasons why customer success, and its impact on retention, is existential for businesses during a downturn. To paraphrase, being there for your customers when they need you most will … Continue reading 5 Reasons Why Product Experience is More Important Now Than Ever
Your Business Needs Facebook, More Than You Think
Rilee Viggers — March 22, 2020 With multiple social media platforms out there, it can sometimes feel overwhelming trying to decide where exactly to invest your time and money. Each platform captivates it’s own audience, and caters to a specific demographic of people. LinkedIn is considered a business platform, Instagram is for the creative millennial … Continue reading Your Business Needs Facebook, More Than You Think
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. Ryan Phelan on March 17, 2020 My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, … Continue reading Authenticity is now more important than ever during the coronavirus
Be Better at Relationships Than at Automation
Don Dalrymple — February 21, 2020 We live in a world where people have a hard time paying attention. Everyone is frazzled and overwhelmed to the point that their hands are on the delete key. It’s a natural and understandable instinct. With more technology and convenience, we can use automation and transactional platforms to fill … Continue reading Be Better at Relationships Than at Automation
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech
How To Use Relationship Selling to Close More Deals Than Ever
Josh Slone — January 21, 2020 Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little trickier to master than you might think. People know when you’re not being genuine, and that will only anger them. You’ll need to put … Continue reading How To Use Relationship Selling to Close More Deals Than Ever
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