For newer agile marketing teams, it’s not all about racing to the finish line. Stacey Ackerman on December 4, 2020 Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability … Continue reading Why Predictability is More Important than Speed in Agile Marketing
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Two are Better Than One – The Benefits of Paired Agile Coaching
Anthony Mersino October 15, 2020 In 2012, I was given my first opportunity to coach some new agile teams for a client. I was paired with a more senior coach and I never thought twice about how much sense that made. I was coached and was able to use the senior coach as a sounding … Continue reading Two are Better Than One – The Benefits of Paired Agile Coaching
Why You Need to Focus on Discoverability Rather Than Awareness
Laura Patterson October 9, 2020 You may recall the astonishing research shared by the Conference Executive Board a few years ago that revealed that in the world of B2B (business-to-business), over 60% of the sales decision-making process is done before the sale is made. Whether you agree with the statistic or not, it sparked an … Continue reading Why You Need to Focus on Discoverability Rather Than Awareness
Why Companies Need to Prioritize the Mental Health Section of Their HR More Than Ever
Vinod Janapala September 17, 2020 The expression “mental health” is most often, in popular parlance, associated with the idea of mental disorders. However, like physical health, mental health refers to an overall state of well-being, not illness. In fact, mental health is more than the absence of disease. It is now increasingly recognized that people … Continue reading Why Companies Need to Prioritize the Mental Health Section of Their HR More Than Ever
Why Now is More Important Than Ever to Measure Employee Satisfaction
Emily Carroll July 17, 2020 COVID-19 has presented its fair set of challenges to HR professionals and organization leaders everywhere. The basic needs of our employees have changed, seemingly overnight. For example, according to LinkedIn’s 2019 Workforce Learning Report, 94% of employees said that they would stay at a company longer if it simply invested … Continue reading Why Now is More Important Than Ever to Measure Employee Satisfaction
U.S. Consumers Trust Brands More Than The Government
U.S. Consumers Trust Brands More Than The Government by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2020 A U.S. survey reveals that challenges in 2020 — the COVID-19 pandemic and systemic racism — may lead to a lasting change in the way consumers interact with brands. Market research platform Suzy surveyed 1,000 U.S. consumers between June … Continue reading U.S. Consumers Trust Brands More Than The Government
The Importance of Trust in the Workplace for Organizational Success, Now More than Ever
Sarah Deane — May 27, 2020 5 ways to foster a safe and trusted culture At EffectUX we have been helping our clients reimagine and pivot not just their customer experience, but also their employee experience. With everything that is happening, it’s a great time to really address what needs to be done to elevate … Continue reading The Importance of Trust in the Workplace for Organizational Success, Now More than Ever
Images are More Important than Ever — Here’s Why
Sarah Miles — May 1, 2020 It’s no surprise to anyone at this point that we are living in the age of social media. Your mom, your coworkers, and even your grandma are on social media at this point. Even your dog, if you’re into that. With so many posts, tweets, snapchats, and messages being … Continue reading Images are More Important than Ever — Here’s Why
How to Leverage LinkedIn to Land Clients, Even If You Are Losing More Money Than Ever
Brandon Leuangpaseuth — April 30, 2020 2020 has been a bizarre year so far. Who would have predicted that a global pandemic would put millions out of work this year? This global crisis has left a lot of people scratching their heads and wondering if there really is stability in the traditional 9 to 5 … Continue reading How to Leverage LinkedIn to Land Clients, Even If You Are Losing More Money Than Ever
The Importance of Having an Online Presence is Crucial Now More Than Ever
Mariah Curtis — April 22, 2020 During this pandemic, it is critical that businesses are online. Having an online presence can help you build an audience, connect with your customers, and keep them updated on your day to day activities, as well as hours of operation. If you’re not online, how else can your … Continue reading The Importance of Having an Online Presence is Crucial Now More Than Ever
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