Justina Perro — January 30, 2017 — January 30, 2017 Mobile marketers, you’ve been given a free pass over the past couple of years, but I’m here to tell you that pass has expired. With app marketing in its elementary years, it became acceptable to “push and pray”; i.e. send out mobile messages to users … Continue reading 5 Easy A/B Tests All Mobile App Marketers Need To Run
James Scherer — December 18, 2016 — December 18, 2016 Are you looking to optimize even more in the coming year? The first couple years in my role as an inbound marketer revolved primarily around driving traffic. I was working for a startup whose focus was brand awareness, building a name for themselves, gaining reputation … Continue reading Results are in: The Top 5 Optimization Tests of 2016
Natalia Yakavenka — November 7, 2016 — November 7, 2016 Each time you update your app or submit a new app to the App Store, you need to decide on the most effective store listing. But how does one decide? There are a few options: you can either rely on intuition, obtain an ASO consultation, … Continue reading Dos and Don’ts when Running A/B Tests on Your Store Listings
Aashish Sharma — November 4, 2016 Follow @ineedseo— November 4, 2016 Seeking out for a job? Tired of being rejected at your dream job every time? Whether you like it or not, the truth is that employers will use the modern techniques possible to get the best candidate to fill a job position. And psychometric … Continue reading 7 Steps to Overcome Psychometric Tests and Land Your Dream Job
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them. Andrew Waber on October 12, 2016 Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over … Continue reading What marketers should know about Instagram’s latest tests and rollouts
by James SchererAugust 18, 2016 A/B test your landing page’s headline and get a 5% conversion rate increase. A/B test the color of your webinar page’s CTA button and get a 7% conversion rate increase. A/B test the number of form fields you have on your online promotion and get a 6% conversion rate increase. … Continue reading 5 “Big Money” A/B Tests that will Actually Touch your Bottom Line
by Stefan Wolpers April 30, 2016 Follow @StefanWApril 30, 2016 TL;DR User tests: In a world, where data-driven decision making is often prevalent, some people feel uncomfortable with agile methodologies as those provide only a few useful metrics. One of those few, however, is the cycle time from idea to shipping a valuable product increment … Continue reading How to Run Successful User Tests, Part 1: The ‘Why’ Question
by Personal Branding Blog April 8, 2016April 8, 2016 Searching for a job — including studying and preparing for a job — can be a difficult task. For every person who has known they wanted to be a fireman or nurse since they were five years old, there are many more who need help honing … Continue reading How to Use Personality Tests in Your Job Search
by Sophie Walsh March 25, 2016March 25, 2016 You can A/B test anything if you really want to. However, the truth is that an awful lot of tests deliver inconclusive results, or worse still don’t make much of a difference to what actually matters – the bottom line. To illustrate that, let’s take one common … Continue reading How to Run A/B Tests That Matter
by Kevin Ho March 17, 2016March 17, 2016 Did you know that only 1 out of every 8 A/B tests manage to produce significant results? And that’s at a professional level! Imagine how the statistics must look for people just getting started. There are a number of reasons why your A/B tests aren’t giving you … Continue reading 7 Reasons Why Your A/B Split Tests Aren’t Working
