by Alex Birkett December 12, 2015December 12, 2015 One of the testing strategies is experimenting with the path people take towards their final conversion/purchase. This is referred to as a split-path test or alternative path test. This could give you the needed lift when nothing seems to move the needle anymore. What Is a Split-Path … Continue reading What is Split-Path Testing (and When Should You Use It)?
by Damian Rams November 25, 2015November 25, 2015 In the long-term, your A/B testing process is one of the most important factors driving performance of your conversion rate optimization efforts. I want to share three tips that will make your A/B testing process more impactful. We use these techniques on daily basis to convince companies … Continue reading 3 Tips to Improve Your A/B Testing Process
by Oliver Neely November 17, 2015 Follow @elvinweb1November 17, 2015 Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same goes for websites, in 2011 Google ran no fewer than … Continue reading The Benefits Of A/B Testing Your Website [Infographic]
Megan MarrsNovember 3, 2015 Marketing gurus across time, space, and dimension herald the unceasing value and absolute necessity of testing. Unless you plan on thriving by mere luck alone (we wouldn’t recommend that strategy), testing is a truly essential tactic for apps. You can test an endless number of variables to help your app reach … Continue reading A/B Testing for Apps: How to Run Bulletproof Experiments That Generate Real Insight
Thomas CoppenNovember 3, 2015 There’s a real art to writing web copy that converts, especially when working within the tight parameters of Google AdWords. Finding the right phrasing when limited to just 25 characters for the headline and 70 for the body text is a skill that even finest wordsmiths can find a challenge. However, … Continue reading 5 Tips for Successful AdWords Split Testing
Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing
Danny AshtonOctober 19, 2015 For any business operating online, there are many pitfalls and hurdles to get by on a daily basis. When you’re not suffering with overloaded servers, you may find that there’s a bug in your system that’s causing your users to not be able to properly experience your website. Outside of the … Continue reading A Newbie’s Guide to A/B Testing [Infographic]
Arielle HurstOctober 15, 2015 At this point A/B testing is a marketing tactic we’ve all heard of. When business owners look to optimize their website these kind of experiments are usually the first place they turn. So why beat a dead horse? Frankly, most businesses do A/B testing wrong. To be fair, it’s not really … Continue reading Why You Suck at A/B Testing
Gyles SewardOctober 9, 2015 Identify What Could Be Impacting your CRO CRO is about coming up with an effective strategy to have a positive impact on your conversion numbers. It is based on diagnosis, theory and testing. Read about the basics of CRO in part one – here. To start with, try to picture your … Continue reading What is Conversion Rate Optimization? A Beginner’s Guide to CRO Testing – Part 2
Gyles SewardOctober 8, 2015 Conversion rate optimization is about how you ensure that visitors to your site carry out the task that you set out for them. Conversion is simply getting your visitor to take an action which you have as a goal. This could be a variety of things – signing up for your … Continue reading What is Conversion Rate Optimisation? A Beginner’s Guide to CRO Testing
