Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program. Scott Heimes on March 24, 2016 A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of … Continue reading Everything you need to know for successful email A/B testing
by Justin Dunham March 11, 2016March 11, 2016 Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up: Set up dozens of drip campaigns, tailored to very specific … Continue reading The Role of A/B Testing in Lead Nurturing
By Nick Supapol February 25th, 2016 There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following: “We’ve been testing this layout for a long time, so some people … Continue reading Google Testing 4 Top Ads Layout
by Francia Sandoval February 18, 2016February 18, 2016 In my previous article, I spoke about how to prepare yourself for a moderated remote usability test. The tools you use while conducting a remote user test are just as important as being prepared. This article is meant to highlight my experience with tools I’ve used in … Continue reading Selecting Tools for Moderated Remote User Testing
by Jonathan Yefet January 29, 2016 Follow @DirectIQJanuary 29, 2016 Are you an email marketer? Chances are that you are if you’re reading this post. But… are you an email marketer that split tests? Chances are that you are not… this according to a new study by the folks at Phrasee. They conducted an awesome … Continue reading Email Marketers Are Not Split Testing to Their Advantage (Study)
by Brenda Stoltz January 27, 2016 Follow @BSStoltzJanuary 27, 2016 If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective … Continue reading Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
by John Komarek January 20, 2016January 20, 2016 Split testing, or A/B testing, is no secret in the world of ecommerce. 75% of the top 500 internet retailers do it. Even startups and growth hackers do split testing. However, despite it being an open secret, not a lot of businesses do it or believe in … Continue reading The Ultimate Split Testing Guide for Ecommerce Sites
A limited test is underway to fulfill ad space on mobile publisher sites and move beyond brokering in-app ad inventory. Ginny Marvin on January 12, 2016 at 3:07 pm Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report. The social network confirmed to AdExchanger that … Continue reading Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising
by Jake Stevens January 5, 2016 Follow @seostevensJanuary 5, 2016 What is A/B Split Testing? A/B split testing is the process of creating one (or more) variants of a webpage with one element tweaked to identify which works better at driving sales or engagement. A/B tests are completed in a controlled manner, with the aim … Continue reading A/B Split Testing Can Perfect Your Website, and Here’s How
by Sandra Rand December 28, 2015 Follow @sandra_randDecember 28, 2015 There’s no argument that advertising on Google can drive real results for businesses of all sizes. You pay only for positive performance, you know you’re reaching an interested audience, you can see results quickly, and the results you get through AdWords do a powerful job … Continue reading 3 Things You Have to be Testing on AdWords Right Now
